Mai jos, resursele SEO și PPC cele mai importante, pentru mine, din luna septembrie 2021.
five elements digital, ranked among Top 10 Enterprise and Top 20 Small Business SEO companies at DesignRush ⋆ five elements digital https://www.fiveelementsdigital.com/351/design-rush-top-10-enterprise-seo/
five elements digital has been included into the Top 10 Enterprise SEO Companies and Top 20 Small Business SEO Companies in 2021, by DesignRush, a B2B marketplace that connects brands with top agencies worldwide.
How to Write an Author Bio: E-A-T, SEO Tips & Great Examples https://www.searchenginejournal.com/how-to-write-author-bios/417619/#close
Looking for author bio writing tips? Learn why it’s important for SEO, readers, E-A-T, and UX, plus see examples and a sample template here.
How Much Should an SEO Freelancer Expect To Make? – by Nick LeRoy – The SEO Freelancer https://www.theseofreelancer.com/p/freelancing-earning-potential
Nick LeRoy shares 10 years of SEO agency salary which you may use as a proxy for establishing freelancing income goals.
Google Title Rewrite Checker | SEOwl https://www.seowl.co/title-rewrite-checker/
Because SEO should be accessible, you can use this free tool to check if Google is rewriting the title of a list of pages.
SocialPedia 30 – Content Marketing 101 – SocialPedia https://socialpedia.ro/socialpedia-30/
Te așteptăm pe 14 sepmbrie 2021, la ora 18:30, la Jacq Pot din București, pentru o ediție despre Content Marketing 101.
Curs 100% Practic Facebook Ads & Instagram Ads – GPeC https://www.gpec.ro/cursuri/curs-practic-facebook-ads-instagram-ads/
Curs Intensiv de Google Ads: Search, Shopping, Display & Youtube https://www.gpec.ro/cursuri/curs-intensiv-de-google-ads-search-shopping-display-youtube/
Curs GPeC Intensiv: Strategia de Digital Marketing https://www.gpec.ro/cursuri/curs-intensiv-de-strategie-de-digital-marketing/
Ce este un advertorial și cum poate crește performanța unui site? https://www.whitepress.ro/knowledge-base/911/ce-este-un-advertorial-si-cum-poate-creste-performanta-unui-site
Sperăm că în aceste rânduri v-am ajutat cu adevărat să înțelegeți ce este un advertorial, cum se pregătește, unde se publică și cum putem să îi maximizăm efectele dorite, și vă așteptăm sa vă deschideți un cont în platforma noastră: Înscrie-te în WhitePress și poți începe să publici articole SEO în câteva minute!
BrandRO 2021: Top 50 cele mai puternice branduri românești – Revista Biz – prima revistă de afaceri din România https://www.revistabiz.ro/brandro-2021-top-50-cele-mai-puternice-branduri-romanesti/
Arctic și Borsec sunt cele mai puternice branduri românești în 2021, fiind pentru oară când două branduri ocupă prima poziție în topul realizat de Biz și Unlock Research. Pe locul următoare se află eMAG și Gerovital. În clasament se mai află și Dero, Aqua Carpatica, Dorna, Farmec, și Napolact.
Rezumat digital 2.0 (75) – 01.09.2021 ⋆ Kooperativa 2.0 https://kooperativa.ro/noutati/rezumat-digital-2-0-75-01-09-2021/
WordPress Gutenberg Template Library Plugin Vulnerability Affects +1 Million Sites https://www.searchenginejournal.com/wordpress-gutenberg-template-library-plugin-vulnerability-affects-1-million-sites/418445/
Two vulnerabilities in the Gutenberg Template Library & Redux Framework plugin have been discovered to be vulnerable. Over 1 million sites are affected
e-Commerce SEO Case Study: The short and long-term ranking impact of removing long and fluff e-commerce category descriptions. https://www.gsqi.com/marketing-blog/ecommerce-category-description-case-study/
Imagine the following scenario… Excited about buying a new house, you decide to browse for a new kitchen table. So you fire up Google and start searching. You end up clicking through a search listing to view modern kitchen tables and land on the category page of an e-commerce site.
How to Pick a Job That Will Actually Make You Happy – The Atlantic https://www.theatlantic.com/family/archive/2021/09/dream-job-values-happiness/619951/
Your job doesn’t have to represent the most prestigious use of your potential. It just needs to be rewarding.
Instead | Seth’s Blog https://seths.blog/2021/09/instead-2/
A simple substitute might change a habit.
Instead of a snack, brush your teeth.
December UX Conference 2021 Agenda | Nielsen Norman Group https://www.nngroup.com/training/december/
Full-day live virtual courses about UX best practices, proven methods, and hands-on exercises led by NN/g experts and world-class invited speakers. Enjoy the comfort and convenience of your own office or home as you learn.
Digital Divas 16 septembrie 2021 https://www.digitaldivas.ro/
Pentru ca ai libertatea de a-ti alege propriul drum, pentru ca ai energie si curaj, pentru ca esti un creator de frumos si pentru ca stii ca nu exista visuri prea mari. Pentru ca tu stii exact cine esti, vino alaturi de noi la o noua editie Digital Divas indrazneata, plina de inspiratie si informatii de top. Va fi o zi dedicata unei frumuseti libere, nonconformiste si curajoase.
Google to sunset Expanded Text Ads (ETAs) in June 2022 https://searchengineland.com/google-to-sunset-expanded-text-ads-etas-in-june-2022-374153
This is the latest move that Google is making to push automation through their ad products.
Simple connection tools | Seth’s Blog https://seths.blog/2021/09/simple-connection-tools/
The Rolodex and the Filofax disappeared a while ago, but we’re still not all using the tools that make it easier to coordinate people and time.
Google On How Much Content For Category Pages https://www.seroundtable.com/google-content-for-category-pages-32040.html
Google’s John Mueller was once again asked about how much content should you put on your category pages, be it e-commerce categories pages or other category pages. In short, John said a “little bit of content I think is always useful” but don’t overdo it with too much content.
Eveniment online gratuit – Participa si tu la Black Friday SUMMIT by Gomag https://www.gomag.ro/blog/black-friday-summit/
In perioada 27 septembrie – 1 octombrie organizam un eveniment online gratuit, dedicat zilei cu cele mai mari vanzari din an. Anul acesta a fost un rollercoaster pentru antreprenori, ca vanzari, preferinte si comportament al clientilor.
Asa ca facem +15 sesiuni cu oameni experimentati in eCommerce, pentru ca tu sa te asiguri ca esti cat mai pregatit sa obtii maximum din Black Friday 2021. Vezi detalii mai jos!
Passage indexing is likely more important than you think https://www.slideshare.net/DawnFitton/passage-indexing-is-likely-more-important-than-you-think
Whilst passage indexing may seem like a small tweak to search ranking, it is potentially much more symptomatic of the beginning of a fundamental shift in the way that search engines understand unstructured content, determine relevance in natural language, and rank efficiently and effectively.
The Incentives to Publish No Longer Reward the Web’s Creators | SparkToro https://sparktoro.com/blog/the-incentives-to-publish-no-longer-reward-the-webs-creators/
Here’s what I should probably do: ignore the platforms. Write regularly. Don’t stress about making everything I publish 10/10. Aim for 6/10. Be OK with some 4s and 5s. Let email, word of mouth, PR/press, and the small bits of social media amplification the networks still allow to do their work.
European Digital Commerce https://ic.events/landing/blowPQ==/european-digital-commerce.html
29 September 2021 @ 10:00 – 16:00
Comerțul este în primul rând despre oameni. Brandul contează, însă în spatele lui se află mii de ore de muncă, provocări depășite, nopți nedormite, teste și eșecuri din care înveți.
Mai sunt doar 2 saptamani pana la o noua editie a Influencer Marketing Conference 2021, eveniment ce reuneste specialisti locali si internationali cu experienta relevanta.
Conferinta ofera solutii, idei si raspunsuri brand-urilor, agentiilor si creatorilor de continut care vor sa avanseze in Influencer Marketing.
Peste 1200 de profesionisti s-au inregistrat deja online. Tu ti-ai rezervat locul virtual? Participarea este gratuita.
#influencerconf21 #influencermarketing #conference
What Matters Now in SEO & Where to Focus Next [Survey Results] https://www.searchenginejournal.com/state-of-seo-opportunities/418703/
Where should you focus your SEO strategy next? Discover emerging trends and ranking factors from the State of SEO 2021 survey report.
Google lansează noi funcții de comunicare și un nou design… | PROFIT.ro https://www.profit.ro/povesti-cu-profit/it-c/foto-google-lanseaza-noi-functii-de-comunicare-si-un-nou-design-pentru-gmail-20388338
Noul design va fi implementat utilizatorilor enterprise pe parcursul săptămânilor viitoare, urmând ca utilizatorii obișnuiți să mai aibă de așteptat.
Faceted Navigation: Definition, Examples & SEO Best Practices https://ahrefs.com/blog/faceted-navigation/
If you’ve worked with any type of site that deals with a large number of listings, you’ve likely come across faceted navigation.
Strategii de preț 2021: cum stabilești prețul corect pentru produsele sau serviciile tale https://smarters.ro/grow/strategii-de-pret-2021/
Dacă vrei să știi cum să alegi prețul corect pentru produsele sau serviciile tale, ai ajuns în locul potrivit!
26 Brilliant Ways to Use Psychology in Copywriting (+Examples) https://www.wordstream.com/blog/ws/2021/09/01/psychology-copywriting-tips-examples
That being said, I’m going to share with you how to write not deceiving copy, but copy that harmonizes with your readers’ brains to deliver more attractive, enjoyable, and effective content.
Rezumat digital 2.0 (76) – 08.09.2021 ⋆ Kooperativa 2.0 https://kooperativa.ro/noutati/rezumat-digital-2-0-76-08-09-2021/
Joburi în Digital (87) – Sabina Cornovac Online https://www.sabinacornovac.ro/joburi-in-digital-87/
Pentru că articolele din această categorie de „Joburi in Social Media” au fost bine primite, iată că revin cu ediția 87. Wow, vă dați seama că postez aceste joburi de peste 7 ani? Vă doresc să vă ajute și să vă găsiți locul de muncă potrivit.
Webstock – Cel mai mare eveniment de social media si comunicare online din Romania
7-8 OCTOMBRIE 2021
Conferinta Webstock se adreseaza comunitatii pasionate de mediul online si propune o serie de subiecte actuale, dezbatute de cei mai indragiti lideri de opinie din industrie.
FameUp îți oferă 100 lei pentru a face reclamă cu influenceri locali https://calinbiris.ro/fameup-iti-ofera-100-lei-pentru-a-face-reclama-cu-influenceri/
Dacă ai o pagină pe Instagram căreia vrei să-i crești numărul de urmăritori sau dacă îți promovezi compania pe Instagram, am o soluție pentru tine. Înscrie-ți compania sau brandul în aplicația FameUp și apoi poți face două tipuri de campanii cu influenceri locali.
The Three Bosses of SEO – Moz https://moz.com/blog/three-seo-bosses
To that end, Moz’s own Ola King walks you through the three main pillars, or as he calls them, “bosses”, of SEO work. All of your SEO strategies feed into their demands, but they all need different things.
Scurt ghid de design Facebook Ads • Blog Digital https://blogdigital.ro/scurt-ghid-de-design-facebook-ads/
Topicul acestei săptămâni este un scurt ghid de design Facebook Ads. Ad-urile Facebook sunt o modalitate excelentă de a atrage noi conversii dar și o modalitate de a fi prezent pe retina persoanelor care au interacționat deja cu brandul vostru.
Why the sales funnel is the cockroach of marketing concepts https://www.marketingweek.com/sales-funnel-100-years/
It doesn’t seem right that most of the industry uses a template built on three layers which are each mostly wrong and not strongly supported by marketing science.
Most used social media 2021 | Statista https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Published by Statista Research Department, Sep 10, 2021
How To Optimize Your Site for Google’s Core Web Vitals https://kinsta.com/blog/core-web-vitals/
This article will show you how you can optimize your site for Google’s Core Web Vitals metrics.
Improve PageSpeed on my WordPress Site – JC Chouinard https://www.jcchouinard.com/pagespeed/
Here are the steps that I used to achieve decent pagespeed on my WordPress site.
Google Featured Snippet Bubble Links Now Showing in US Search Results – Brodie Clark Consulting https://brodieclark.com/featured-snippet-bubble-links/
Featured snippets are one that can change often in Google’s search results. Due to their prominent placement, they are a feature that SEOs should pay attention to when new updates are rolled out.
Google search terms report adds historical query data for impressions without clicks https://searchengineland.com/google-search-terms-report-adds-historical-query-data-for-impressions-without-clicks-374323
And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its privacy thresholds.
Retargeting Biz lanseaza noua platforma de marketing automatizat all-in-one https://www.gomag.ro/blog/retargeting-biz-lanseaza-noua-platforma-de-marketing-automatizat/
Aplicatia romaneasca Retargeting Biz revolutioneaza piata de e-commerce din CEE prin lansarea noii platforme de marketing automatizat all-in-one, dedicata magazinelor online si clientilor acestora. Investitie totala este una de peste 3 milioane euro.
6 jucători importanți din E-Commerce s-au alăturat demersului GPeC de a sprijini magazinele online înscrise în Competiția GPeC 2021 – Lumea SEO PPC https://lumeaseoppc.ro/6-jucatori-gpec-2021/
68 de magazine online sunt înscrise anul acesta în Competiția GPeC – singurul instrument de benchmark din România prin care sunt evaluate site-urile magazinelor online prin peste 200 de criterii în scopul optimizării acestora pentru creșterea vânzărilor.
Google Does Not Differentiate Between Category, Filter, Tag Or Search Pages https://www.seroundtable.com/google-category-filter-tag-or-search-pages-32084.html
Google’s John Mueller said in a video hangout that Google Search does not specifically differentiate and treat differently category pages or filter pages or search pages or tag pages from other pages.
AI Copywriting Tool – The Best AI Copy Generator by Anyword https://anyword.com/
Core Web Vitals is a ranking factor – SISTRIX data https://www.sistrix.com/blog/core-web-vitals-is-a-measurable-ranking-factor/
After two and a half months of rollout and a slow start, it is now clear: the page experience in the form of the Core Web Vitals has a measurable influence on the Google rankings.
Web Vitals patterns https://web.dev/patterns/web-vitals-patterns/
A collection of common UX patterns optimized for Core Web Vitals.
Top 10 cărți de marketing online și SEO care m-au ajutat sa conduc o agenție SEO de top – TargetWeb https://www.targetweb.ro/top-10-carti-de-marketing-online-si-seo/
În ultimii 16 ani, pe lângă experienta practică în SEO, multe cunoștințe, lecții sau exemple le-am găsit în publicații de specialitate, urmărind experți și citing cărți de marketing online și SEO.
Cannibalization – Moz https://moz.com/blog/cannibalization
Happy Friday, Moz fans, and today we’re going to be talking about cannibalization, which here in the UK we spell like this: cannibalisation. With that out of the way, what do we mean by cannibalization?
Your boss cares about reporting more than you do – by Tom Critchlow – The SEO MBA https://seomba.substack.com/p/your-boss-cares-about-reporting-more
Reporting is a form of communication, and communication solves all problems
Same Energy is a Visual Search Engine That Finds Similar Photos in a Snap | PetaPixel https://petapixel.com/2021/02/10/same-energy-is-a-visual-search-engine-that-finds-similar-photos-in-a-snap/
Same Energy is a new Web tool that’s perfect for photographers looking for visual inspiration. It’s an AI-powered visual search engine that provides a fast and simple experience for exploring visually similar photos.
Cum incepi o afacere in 5 pasi 🚀 – YouTube https://www.youtube.com/watch?v=Cw7tqyU7XbY
Ai o idee de afacere? Orice business are in spate cateva bunuri si elemente esentiale, pentru a putea creste pe o baza solida.
Why Don’t Conversions in Google Ads and Google Analytics Match? – Business 2 Community https://www.business2community.com/online-marketing/why-dont-conversions-in-google-ads-and-google-analytics-match-02430505
If there’s one question that every search marketer has had to answer for a client, it’s this one: Why don’t my conversions in Google Ads and Google Analytics match? The answer is simple, yet hard to understand. It’s all about your attribution modeling.
Top 8 Google Ranking Factors: What REALLY Matters for SEO https://www.searchenginejournal.com/ranking-factors/top-ranking-factors/
Which Google ranking factors matter most to your SEO strategy? Read about the ones that top our list and why.
YouTube Demographics & Data to Know in 2021 [+What Different Generations Watch on the Platform] https://blog.hubspot.com/marketing/youtube-demographics
In this post, we’ll go over key YouTube statistics you need to know for 2021 to help you succeed in your marketing efforts.
Senior SEO Specialist | DWF – Genuine SEO Agency | LinkedIn https://www.linkedin.com/jobs/view/2726594287/
Digital Workforce nu este un loc de munca, este o echipa de oameni intelegatori, amuzanti si dedicati. Pentru noi beneficiile salariale vin la pachet cu respectul fata de angajat si intelegerea fata de nevoile lui de flexibilitate si de planificare. Totodata, ne place ca prin munca noastra sa facem o diferenta in viata oamenilor pentru care lucram.
PayU a implementat plata prin Google Pay – nwradu blog https://www.nwradu.ro/2021/09/payu-plata-google-pay/
Ce înseamnă asta? Că pe site-uri va apărea un nou buton, Plătește cu Google Pay. Și dacă ai cardul salvat în Google Pay, tranzacția se va efectua imediat, fără a fi nevoie să introduci datele cardului, ci poate doar codul CVV sau verificare cu amprenta. Asta înseamnă că plățile devin mai ușor de efectuat.
Graffiti PR și Cult Market Research lansează prima ediție a Barometrului Influenței în social media – Revista Biz – prima revistă de afaceri din România https://www.revistabiz.ro/graffiti-pr-si-cult-market-research-lanseaza-prima-editie-a-barometrului-influentei-in-social-media/
Cult Market Research și Graffiti PR anunță rezultatele Barometrului Influenței în Social Media din România (BAR), un proiect de cercetare multidisciplinar, cu relevanță națională, care evaluează în premieră mecanismele de formare a influenței în social media.
Zilele Biz. Ediția aniversară 20 ani | Facebook https://www.facebook.com/events/600140481394891/
Între 8-12 Noiembrie urmărește-i LIVE pe profesioniștii care scriu istoria afacerilor!
Zilele Biz împlinește 20 de ani de când urcă pe scena evenimentului personalitățile și liderii din business, în fața unui public format din top manageri, consultanţi şi investitori.
Meet and greet the leaders who make the Romanian business world go round.
Dark Mode On Google Search Desktop Is Finally Here https://wersm.com/dark-mode-google-search-desktop-finally-here/
Dark mode is now available to Google Search on desktop. According to a recent announcement, the feature started rolling out last week, and will be fully available globally in the next few weeks.
Rezumat digital 2.0 (78) – 22.09.2021 ⋆ Kooperativa 2.0 https://kooperativa.ro/noutati/rezumat-digital-2-0-78-22-09-2021/
Vrei să fii la curent cu Rezumatul Digital 2.0?
Abonează-te la newsletter-ul nostru completând câmpul de mai jos iar noi te vom ține la curent cu rezumatul digital, articolele și activitatea noastră!
European Digital Commerce
29 September 2021 @ 09:30 – 14:00
Scena evenimentului European Digital Commerce, powered by VTEX, îmbracă pe 29 septembrie tema ”The Heroes of the Retail World”, ce se va concentra pe oamenii din spatele brandurilor, miile de ore de muncă, provocările depășite, uneori cu prețul multor nopți nedormite și eșecurile care s-au transformat în adevărate lecții de business.
https://ic.events/landing/blowPQ==/european-digital-commerce.html
SEOcrawl Contest | Win 2.000€ for an article | SEOcrawl https://seocrawl.com/en/seocrawl-contest/
IMPORTANT: At the request of many SEO professionals, we have extended the deadline to send the review until October 24 and the announcement of the winner to October 31. Thank you all very much and good luck!
9 Best Web Crawlers for SEO Professionals https://www.robbierichards.com/seo/seo-crawlers/
Looking for the best SEO crawlers to audit your site? Read on.
The Most Hated Brands In Every Country – Rave Reviews https://www.ravereviews.org/brands/the-most-hated-brands-in-every-country/
Don’t give in to hate, Luke. That leads to the dark side.
Urs Hölzle on Twitter: “A trip down memory lane…exactly 23 years ago Google signed its first datacenter contract. Let’s walk through the lease in a thread. First, the copy you see here was sent by a “fax machine” which was something people used back then. https://t.co/RnNmt4fnag” / Twitter https://twitter.com/uhoelzle/status/1442040678167375877
Google Upsets Auto Retail Industry With New Automobile Search Features https://www.seroundtable.com/google-upsets-auto-retail-industry-32115.html
Google seems to have rolled out new automobile search features that show more details specifications without sourcing where it found those specs. It may be some data relationship but supposedly this data isn’t as easy to come back as one might have thought.
7 pe săptămână #196 | Blogul Mavericks https://mavericks.ro/blog/7-pe-saptamana-196/
Salut! Am venit cu noul număr. De acasă? De la birou? De la un spațiu de coworking de pe o insulă?
The future of attribution is data-driven https://blog.google/products/ads-commerce/data-driven-attribution-new-default/
Data-driven attribution is set to become the default attribution model for all new Google Ads conversion actions.
Big Google Search Ranking Algorithm Update On September 24th and 25th https://www.seroundtable.com/google-search-ranking-algorithm-update-32159.html
Once again, there may have been yet another Google search ranking algorithm update this past weekend. This is unconfirmed still but it seems like a very big update based on the tracking tools and some of the comments I saw from the community.
Cum sa stabilesti procedura de retur: sfaturi si lucruri de stiut https://www.gomag.ro/blog/procedura-de-retur-sfaturi-magazin-online/
Povestim despre ce trebuie sa contina procedura de retur, bune practici si intrebari frecvente legate despre acest subiect.
Si-acum, hai sa incepem.
Marketing Mix as a Planning and Decision Tool | Open Event https://institutuldemarketing.ro/calendar/marketing-mix-as-a-planning-and-decision-tool/
Pe 30 septembrie, de la ora 18:00, vă invităm la un eveniment interactiv și valoros din seria “Marketing Knowledge”, dedicat integrării tacticilor cu ajutorul mixului de marketing, în context postpandemic.
Senior SEO Specialist | Inbound FinTech | LinkedIn https://www.linkedin.com/jobs/view/2729663744/
The Senior SEO Specialist will be in charge of building a website’s awareness through Search Engine Optimisation methods and tactics. The candidate for this role will also identify the right strategies and techniques to be used in order to obtain a high ranking on the Search Engine Results Pages.
SEO Sheets – Zeo Agency https://tools.zeo.org/sheets/
5 idei de postări cu care să cucerești inima publicului tău – Canopy https://www.canopy.ro/blog/social-media/5-idei-de-postari-cu-care-sa-cuceresti-inima-publicului-tau/
Scroll, scroll, două postări ți-au atras atenția pentru 1 minut, treci mai departe – scroll, like, scroll, like, scroll…
Shopify reportedly surpasses Amazon in online traffic, heating up race between the e-commerce firms https://betakit.com/shopify-reportedly-surpasses-amazon-in-online-traffic-heating-up-race-between-the-e-commerce-firms/
Shopify has reportedly beaten Amazon in a notable metric, online traffic, according to data reviewed by Business Insider.
VIDEO Google va permite căutări ce combină imagine și text și spune că viitorul căutărilor online ține de înțelegerea lucrurilor în context – IT – HotNews.ro https://economie.hotnews.ro/stiri-it-25071327-google-cautare-online-search-context-imagine-foto-lens.htm
Google a anunțat că în aplicația vizuală de căutare Lens va fi adăugată posibilitatea de a pune și text, iar userii vor putea adresa căutări legate de ce văd. Un exemplu oferit este dacă ți se strică o piesă de la bicicletă și nu știi cum se numește: faci o fotografie și poți afla direct cum se poate face reparația.
This is Facebook’s internal research on the mental health effects of Instagram – The Verge https://www.theverge.com/2021/9/29/22701445/facebook-instagram-mental-health-research-pdfs-documents
The company shared the PDFs Wednesday night
7 Best Online Marketing Communities (Free and Paid) to Join in 2021 https://ahrefs.com/blog/best-marketing-communities/
Online marketing communities are excellent places to gain fresh perspectives, stay on the pulse of trends, learn from seasoned marketers and founders, and have watercooler conversations with like-minded folk.
20 Tips to Write Catchy Email Subject Lines [+ Examples] https://blog.hubspot.com/marketing/improve-your-email-subject-line
While this growth is happening, it’s important to maintain reliable avenues for collaboration and communication on your marketing team. Otherwise, your business won’t be able to perform at the highest level. The good news is that marketing collaboration software can help with this.
Rezumat digital 2.0 (79) – 29.09.2021 ⋆ Kooperativa 2.0 https://kooperativa.ro/noutati/rezumat-digital-2-0-79-29-09-2021/
Abonează-te la newsletter-ul nostru completând câmpul de mai jos iar noi te vom ține la curent cu rezumatul digital, articolele și activitatea noastră!
E-commerce SEO guide: New documentation from Google https://searchengineland.com/ecommerce-seo-guide-new-documentation-from-google-374788
The new guide from Google gives e-commerce SEOs documentation they can take to clients and stakeholders to get their recommendations implemented.
Mapped: The Fastest (and Slowest) Internet Speeds in the World https://www.visualcapitalist.com/mapped-the-fastest-and-slowest-internet-speeds-in-the-world/
How quickly did this page load for you?
The answer depends on the device you’re using, and where in the world you’re located. Average internet speeds vary wildly from country to country.
We’ve recently launched free LinkedIn Marketing Labs Certifications allowing marketers like you to be recognized for your LinkedIn marketing expertise. Individuals who pass our certification exam are awarded credentials that can be added to your LinkedIn profile. It’s a great way to boost your digital marketing credibility and stand out from other marketers.
https://training.marketing.linkedin.com/page/certifications
Facebook whistleblower reveals identity, says company ‘chooses profits over safety’ | Engadget https://www.engadget.com/facebook-whistleblower-reveals-identity-says-company-chooses-profits-over-safety-062311634.html
‘Facebook knew its algorithms and platforms promoted this type of harmful content.’
Google Ads launches new budget report https://searchengineland.com/google-ads-launches-new-budget-report-374862
The report shows daily spend, monthly spending limit, monthly spend forecast, cost to date and budget changes you’ve made that particular month.
Studiu MOCAPP 2021: 57% dintre români nu cumpără online decât după ce consultă review-uri – Revista Biz – prima revistă de afaceri din România https://www.revistabiz.ro/studiu-mocapp-2021-57-dintre-romani-nu-cumpara-online-decat-dupa-ce-consulta-review-uri/
În ultimul an, volumul cumpărăturilor online a crescut semnificativ, cu 30% conform ARMO (Asociația Română a Magazinelor Online) datorită contextului pandemic, iar românii își mențin un apetit crescut pentru cumpărăturile la distanță.
Hai la SocialPedia 31 offline despre Girl Power in Social Media – Sabina Cornovac Online https://www.sabinacornovac.ro/hai-la-socialpedia-31-offline-despre-girl-power-in-social-media/
✅ Ediția 31 a SocialPedia are loc pe 19 octombrie 2021, de la ora 18:30, offline și este sponsored by ANSWEAR România.
Speakerii acestei ediții cu tema “Girl Power in Social Media” sunt: Amalia Năstase – președinte Fundația Ronald McDonald, Marta Ușurelu – Owner Biz și Alina Greavu – Creator de conținut @Aluziva.
Joi, 7 Octombrie 11:00, vă invităm la o nouă serie de webinarii GPeC LIVE!
Discuția care deschide sezonul va fi despre ”E-Commerce, experiența integrată Click-to-Door și importanța datelor pentru a avea succes” cu Mircea Stan (CEO & Founder Postis) și Andrei Radu (CEO GPeC).
https://us02web.zoom.us/webinar/register/WN_fWQDVLFxTSKyFEGKYWCvnQ
The rise of dark web design: how sites manipulate you into clicking https://theconversation.com/the-rise-of-dark-web-design-how-sites-manipulate-you-into-clicking-168347
The problem with dark design is that it’s difficult to spot. And dark patterns, which are established in every developer’s toolbox, spread fast.
YouTube – Decizie a Guvernului ULTIMA ORĂ: CNA va controla YouTube… | PROFIT.ro https://www.profit.ro/stiri/politic/ultima-ora-decizie-a-guvernului-cna-va-controla-youtube-si-alte-platforme-video-similare-si-va-putea-elimina-sau-bloca-clipuri-20417495
UPDATE ora 20.34 Proiectul de mai jos a fost aprobat de Executiv.
Ce influențează succesul campaniilor cu influenceri în România https://www.manafu.ro/2021/10/ce-influenteaza-succesul-campaniilor-cu-influenceri-in-romania/
Anunțat în premieră la Influencer Marketing Conference 2021, studiul InfluenceMe powered by Starcom documentează in cea de-a 9-a editie comportamentele care pot influența campaniile cu influenceri din România. Studiul analizează evoluțiile principalilor indicatori din purchase funnel și are la bază toate campaniile consistente de influencer marketing, desfășurate în perioada ianuarie-august 2021.
We Love SEO | For Search Marketing Lovers | Paris https://weloveseo.fr/en/
We Love SEO is THE event for Search Marketing Lovers! Brought to you by Oncrawl and Myposeo since 2014, We Love SEO brings together search professionals from France and all around the world, for a full-day of conferences, panel discussion and SEO expertise. Good practices, feedback, actionable advice: Join us to discover the latest trends and innovations in the sector and develop your knowledge during the next edition of We Love SEO!
Google Search Handled The Facebook Outage https://www.seroundtable.com/facebook-outage-impact-google-search-32198.html
Google’s John Mueller described how Google Search typically deals with site outages on Twitter – the short answer is that a 6 hour outage won’t really impact the overall’s site ranking in the long term.
Aflată la cea de-a unsprezecea ediţie, Biz PR Awards 2021 se va difuza LIVE pe pagina Biz pe 14 octombrie, de la ora 11.00.
Alături de cei mai buni specialişti din domeniu vom afla ce transformări s-au produs pe parcursul ultimului an și cum se adaptează industria de comunicare la noul context de business?
A list of games for bored (and curious) designers | by Francesca Valentini-Marletta | Sep, 2021 | UX Collective https://uxdesign.cc/the-ultimate-game-list-for-bored-and-curious-ux-ui-designers-978677760642
During the years and exploring the internet, I collected all the websites offering games and fun experiences for UX and UI Designers: now it is time to share!
How do Chrome extensions impact browser performance? https://www.debugbear.com/blog/chrome-extension-performance-2021
This report investigates how 1000 of the most popular Chrome extensions impact browser performance and end-user experience.
Reducing Carbon Emissions On The Web — Smashing Magazine https://www.smashingmagazine.com/2021/09/reducing-carbon-emissions-on-web/
Quick summary – Websites, unfortunately, aren’t as environmentally friendly as we might like them to be. This article contains some thoughts and experiences from trying to clean them up.
An Introduction to Domain Privacy (And How to Implement It) https://kinsta.com/blog/domain-privacy/
If there’s one element of your site that is the most public, it’s your domain name. Of course, this is the visible address of your website, so hiding it away isn’t a good idea. However, one facet you should obscure is the personal information you give to your registrar. Domain privacy helps to tackle this.
New World Game Is a Hit, and Amazon Sees Big Future for Gaming – Bloomberg https://www.bloomberg.com/news/articles/2021-10-05/new-world-game-is-a-hit-and-amazon-sees-big-future-for-gaming
Games could end up being the largest entertainment category over the long haul, Andy Jassy, the chief executive officer, said Tuesday at a technology conference.
Shoot Your Shot: A Guide to Effective Cold Outreach – SparkToro https://sparktoro.com/blog/shoot-your-shot-a-guide-to-effective-cold-outreach/
“What response rate do you get with cold outreach?”
Gmail’s fancy Contacts side panel is coming to more Google apps https://www.androidpolice.com/gmails-fancy-contacts-side-panel-is-coming-to-more-google-apps/
Whether you like it or not, Google’s spent the last couple of years bringing all of its apps and services closer together. There’s no better example of this than the right sidebar spread throughout various Workspace-adjacent products, like Drive and Calendar. These apps are all getting access to a new tool over the next few weeks, and it’s bound to make communication a little easier.
Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration https://searchengineland.com/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration-374970
Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.
8 Recent (Important!) Google Ads Updates You Might Have Missed | WordStream https://www.wordstream.com/blog/ws/2021/10/04/recent-google-ads-updates-september-2021
Let’s face it, no one likes the feeling of FOMO (fear of missing out). Whether it’s a group project you were excluded from or a concert that sold out tickets before you could snag one, FOMO is sadly found in every corner of life.
What are 5 Digital Assets Worth Investing In? https://www.jeffbullas.com/what-are-5-digital-assets-worth-investing-in/
There is something special about buying your new first home. You are handed the keys and you walk in the front door and it is yours. It is almost visceral.
evoMAG poate livra în easybox la nivel național – nwradu blog https://www.nwradu.ro/2021/10/evomag-livreaza-easybox-national/
Uite că rețeaua de dulapuri easybox nu-i doar pentru eMAG. Astăzi evoMAG a anunțat că face livrări în cele 1.800 de easybox-uri disponibile la nivel național. Deja sunt 1.800, s-a dezvoltat rapid rețeaua.
Marketing Takeover https://marketingtakeover.substack.com/
YouTube cancels Rewind for good after years of everyone hating it – The Verge https://www.theverge.com/2021/10/7/22714550/youtube-rewind-canceled-controversy-creators-annual-recap
YouTube Rewind — the company’s annual year-end round-up of trends, creators, memes, and the most popular videos on the site — has been canceled for good, the company confirmed to TubeFilter today.
Content, Curated. – Issue #28 – Search Valley https://searchvalley.co.uk/content-curated-28/
As always there’s been no shortage of great content to include, and in recent weeks there’s certainly been a lot of topical news stories to potentially jump on.
retailArena 2021 https://www.retailarena.ro/
A Game of The Future 27 – 28 October 2021
Este cu adevărat utilă noua opțiune targeting expansion din Facebook Ads? • Blog Digital https://blogdigital.ro/este-cu-adevarat-utila-noua-optiune-targeting-expansion-din-facebook-ads/
Targeting expansion este deja disponibilă default pentru majoritatea campaniilor de conversii – fără opțiunea de opt-out. Cu toate acestea, veți putea exclude anumite segmente de audiență din Ads Manager, dacă doriți să păstrați un control specific asupra targetarii.
#seozraz webinar: Google Patents: How do they influence search? (with Bill Slawski, SEO by the Sea) | Facebook https://www.facebook.com/events/609104636938512/
Bill Slawski will talk about Google patents used for search and related technologies such as knowledge graph, indexing, using multiple device signals for personalized knowledge graphs and more.
Registration:
https://docs.google.com/forms/d/e/1FAIpQLSfsYQDUa3qTvng59GQaRKBXOLT3nTKCiaWs9msu2E10f3qzmw/viewform
https://www.facebook.com/events/609104636938512/
How to Write Title Elements for Google Search | Google Search Central https://developers.google.com/search/docs/advanced/appearance/title-link
A title link is the title of a search result on Google Search and other properties (for example, Google News) that links to the web page. Google uses a number of different sources to automatically determine the title link, but you can indicate your preferences by following our guidelines for writing descriptive «title» elements.
![ANBerlin [Ondré] - New-Helgoland Impressions](https://lumeaseoppc.ro/wp-content/uploads/2021/10/new.jpg.webp)
Sunt două tipuri de știri - de top (cele mai importante știri, care au fost publicate pe rețelele sociale) și "obișnuite" - cam tot ce citim noi pe tema SEO/PPC (și online marketing, în general).
Dacă doriți să citiți pe viitor astfel de știri, vă puteți abona la newsletter sau la feedul RSS.
Vedeți această resursă (Lucrul cu 100 de taburi pe Olivian.ro) pentru detalii despre cum să lucrați cu multe taburi în același timp.
Am creat un Grup Google dedicat pentru a citi știri SEO mai rapid.
Notă Olivian Breda: Dacă doriți să citiți despre sursele mele de știri, inclusiv cele de SEO, vedeți articolul: Ce citesc în online? (newslettere + site-uri) - Blog de Olivian Breda.
Pe plan profesional, mă ocup de audituri de site-uri pe partea de SEO și UX (SEO – optimizare pentru motoarele de căutare / UX – uzabilitate – experiența vizitatorilor), și realizez / mă ocup de mentenanță pentru site-uri pe platforma WordPress. Cofondator al lumeaseoppc.ro și al cetd.ro. Blogger pe olivian.ro.
Pe plan personal, caut să cresc, și pentru asta merg la evenimente, fac sport și încerc să trăiesc sănătos, fac voluntariat, citesc.
Detalii despre mine pe profilul de LinkedIn: linkedin.com/in/olivian/