Senuto – SEO and content tools – Platform walkthrough

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TL;DR (too long; didn’t read) version: Consider trying Senuto, a platform for SEO and content. They offer a free trial with no credit card. I consider it a good solution for online marketing, and it is worth checking out. Use discount code OLIVIAN on the platform to have -10%. discount – all plans – yearly / monthly.

Now, for the extended version:

Senuto is an SEO/content platform comprising six modules and over a dozen tools. It aims to enhance the SEO workflow of digital agencies, freelancers, and business owners. Use discount code OLIVIAN on the platform to have -10%. discount – all plans – yearly / monthly.

They have achieved awards and reached finals at the European Search Awards.

They have more than 60,000 users, and more than eight years (since 2015) have passed since the tool’s launch. Their team consists of 30 people.

The platform is available in 6 languages, including Romanian and English.

A 14-day trial is also available.

Below, I’ll make a platform walkthrough – Senuto. Use discount code OLIVIAN on the platform to have -10%. discount – all plans – yearly / monthly.


See video on YouTube »

Note – If you want to download all of the CSV/XLS files I generated while making this report, you can do so here ».
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Contents:

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Introduction

When you first visit Senuto homepage, you see an introductory message (image – above), and you can create an account there. Use discount code OLIVIAN on the platform to have -10%. discount – all plans – yearly / monthly.

You can currently choose from the following languages: English, Română/Romanian, Magyar/Hungarian, Deutsch/German, Polski/Polish, Čeština/Czech, Slovenčina/Slovak, Nederlands/Dutch, Dansk/Danish, Svenska/Swedish. (the platform is available in 6 languages – EN, RO, HU, PL, CZ, SL)

As you can see, there are only a few languages in Europe currently, although the English language market is much bigger than in Europe.

I like that the business has been on the market since 2015.

On account creation, you must provide an email & password combination and a valid phone number.

 

Here, you can see the top advantages of using the platform:

  • Check your visibility on Google and X-ray your competitors;
  • Create a content plan and get the list of articles your website needs;
  • Try out our AI module and generate three coherent SEO texts;
  • Set up a project and track daily changes in domain visibility;
  • Take advantage of individual support and schedule an online consultation.

The first 14 days are free, so consider getting a trial with Senuto. Use discount code OLIVIAN on the platform to have -10%. discount – all plans – yearly / monthly.

A note on signing up: the site does not ask for your credit card when you sign up. Also, during the free trial period, you test the Basic plan. Contact their team via chat to test the features available in higher plans.
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01. Visibility Analysis

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01. Visibility Analysis – 01. Visibility Analysis

How is your competition? How do you rank when looking at other sites for a comparison?

This is what the current tool does—it gives you a glimpse of your and your competitors’ rankings.

It’s quick & easy.

First, there’s a form to fill in:

Here, you can choose just olivian.ro, for example, or a subdomain (if I had seo.olivian.com, this subdomain would be excluded):

The Summary provides an overview of the domain. The report can be exported in various formats.

For easier understanding, you can see the keywords for which a website is in the Top 3, Top 10, and Top 50. Also, the estimated traffic from organic SEO and its value are based on PPC traffic.

It’s also relevant to know that keywords have specific seasonalities; you can see this in the report.

The report also informs you of keyword difficulty so you know which keywords are more difficult to rank.

You can also compare yourself to other websites.

Below, you can see a general tendency to get lower traffic in the previous time.

I can choose a specific timeframe.

You can choose to filter by brand-only or non-branded keywords. Also, short-tail and long-tail keywords.

You can see the distribution, keyword-by-keyword, of position rankings. You can also see the top landing page for each keyword, so you know which page is likely to see an increase in traffic due to this.

See which keyword gained some positions:

And the keywords for which the website ranks lower.

Here is a report of new keywords:

Lost keywords:

Analyze the competition – your website is put first on the list:

You can select more results on the page:

In the report with Keyword Cannibalization, you can see if multiple URLs serve the same query. For example, I have two articles on diacritics below, which tend to overlap with some queries. Or an article on BSplayer subtitles. The solution is simple – keep a single article (merge the two articles or delete one of them), or edit one or multiple articles serving the same query to change at least the titles, if not the content itself. This can also be ignored, but Google might struggle to pick the right article.

You can see below the pages on my website that have issues with cannibalization:

My website has no subdomains, but I could see it directly if it had. This is valuable information in case you want to spy on your competitors and don’t know them very well on their website. Senuto likely gets this information by looking at what Google shows, so a subdomain must appear in Google to be displayed here. If a subdomain is blocked from Google’s eyes, as far as I can tell, it won’t appear here:

Here, you can see the pages that bring in most traffic from Google Searches (organic traffic) – note that a path is a folder, and a URL is a specific page. If I had a large website with articles placed on levels, a section would be, for example, olivian.ro/blog, and a URL would be olivian.ro/blog/article. Or a section could be olivian.ro/productivity, and an article/URL would be olivian.ro/productivity/time-saving:

And the respective URLs:

Details about keywords and their respective difficulty for ranking:

How many searches are in the top 3/10/etc.

What kind of data appears in the search results? Are there images, videos, etc.?

What types of keywords – cities (for local ranking, for example), brand-related, or names?

What is a general trend for searching? You can see below that I tend to do better in May-November, and also in January:

What is the number of words for key phrases? For example, „Olivian” is one word, „Olivian Breda” is two, and „Olivian-Claudiu Breda” is three.


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01. Visibility Analysis – 02. Visibility Ranking

With Visibility Analysis, you can compare a website with others:

You can filter using categories:

There are also filters for technologies used by the website:

You can search only the main domain or the domain with subdomains:

Here is a search of websites using Hotjar. This could be useful if you want to understand a market and see which competitors use certain technologies; the list is extensive:


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01. Visibility Analysis – 03. Favorite Domains

When you search for a domain, you can see a +Favourites button, which allows you to add it as a favorite domain:

A sample list:

Below a domain, you can see the time when it was added to the projects lists:

You also have the option to remove the project from favorites, of course:


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01. Visibility Analysis – 04. Tools

In the left menu, at the bottom, there is a link to a list of tools. We’ll talk more about these at the bottom of this article:

Here is a complete list of the tools being used:


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02. Keyword Explorer

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02. Keyword Explorer – 01. Summary

You can search for keywords using either keywords (e-commerce platform), domains (emag.ro), or URLs (emag.ro/laptopuri).

Type in your search:

You can export data:

And you get a notification once done:

For each set of keywords you add, you get a detailed report. You can see when the keywords are not as searched (low season) and when they are searched for (peak season). You can choose how far/close should the generated keywords be to the input:

If you are curious about the attachment:

Download a sample file »

See all Google Drive Links »
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02. Keyword Explorer – 02. Questions

For the added keywords, you can see a set of questions users add:

If we remove „ai,” which is a widespread word for a question, you get a much better response:


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02. Keyword Explorer – 03. Related Keywords

You can see a set of related questions that may help in having an exhaustive list of keywords for your projects:


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02. Keyword Explorer – 04. Word Groups

The platform allows you to group keywords into categories:

After removing the word „ai”:


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02. Keyword Explorer – 05. Quick Suggestions

If you add too many unrelated keywords, you might get no data:

By removing „ai,” the tool understands now that we are talking about „artificial intelligence”:

You can export data, of course:

See my export:

Download a sample file »

See all Google Drive Links »
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03. Rank Tracker

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03. Rank Tracker – 01. Summary

You can monitor a set of keywords to see their rankings. I like the „% of used potential,” which helps you understand where you can grow using SEO:

How to create a project – first we click on this:

Then, we add some data:

We can add keywords, of course:

Competitors, also:

And some personalized entries, if we have any (some additional competitors, if we have):

We wait a bit:

And we get an email:

See the position changes:

You can export data:

This is a summary of results – you can see even the first-day position and how this changed over time:

Download a sample file »

See all Google Drive Links »
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03. Rank Tracker – 02. Positions

Feel free to select a specific time range:


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03. Rank Tracker – 03. Positions history

Changes in position history:


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03. Rank Tracker – 04. Pages

What are the most important pages, and how do they rank and bring traffic for the selected keywords? I specifically chose some keywords where there could be improvements:


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03. Rank Tracker – 05. Increases/Decreases

Here, you can see how keywords increased/decreased in positions:

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03. Rank Tracker – 06. Snippets

OK, let’s say you are ranking with some keywords. What else appears on the page? For example, when searching for cheap xerox, you get some additional data:

What kind of data like this is there? You can see this in the report:


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03. Rank Tracker – 07. Competition

You can compare yourself with others, top competitors in your niche:

 

There are multiple ways of exporting data, depending on the report (image, table, etc.)

Download a sample file #1 »

Download a sample file #2 »

See all Google Drive Links »
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04. SERP analysis

How does a Google page look in a specific country for a specific query? (Google tends to change results based on top-level domain, TLD – google.ro/google.com/google.pl/google.co.uk, etc., but also on the country/place IP of the person searching; you’ll get a different result based on where you are searching from)

Note – SERP = search engine results page.

Let’s add a query:

For keys to enter BIOS, first, the platform receives the data:

And then you get a report on the search:


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05. Content suite

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05. Content suite – 01. Planner

The content suite has three tools; we’ll start with the Planner:

We’ll create a new content plan:

We add some keywords (we don’t add „ai” anymore):

It’s good to select from some competitors; the platform might use some data from them:

There are plenty of competitors to select from:

And, of course, lots of related keywords:

The content plan takes a while to be created:

You have a dashboard for all of your content plans:

You’ll get an email like this when the plan is ready:

We can see now there are multiple options to choose from, and we can switch to a writer:

But first, let’s create another plan:

We know the list of plans:

Here are some data for the „artificial intelligence” plan we just created:

We choose a filter:

We decide to make a yet new plan:

Again, we pick some keywords:

Here are some keywords for the new plan:

Again, we wait a bit:

We can see what happens:

We can create a new plan:

See the list of plans:

A new plan:

With keywords:

And a new list of plans:

PS: I went into more detail with content planning because I think it’s one of the platform’s best features; I plan (pun intended) to use it a lot.
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05. Content suite – 02. Writer

OK, you have a content plan. Does this mean you already have an article? Not just yet.
You’ll need to load a plan from the Planner:

Select it once it has finished processing:

And choose to create new content:

Again, we wait a bit:

We see there is a draft ready:

You can select a new text outline:

We will need to proceed to the next step:

We wait a bit:

After creation, we can choose the outline of the list:

We click on „Generate text”:

This is what the outline looks like:

We make a few adjustments, and then we select to generate the text:

 

We cannot create more than three drafts at once:

Links to 5 published articles on my blog using Senuto, with minimal intervention:

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05. Content suite – 03. Rank Tracker

Here, we can see how our articles are ranking:


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06. Tools

This is the complete list of available tools:


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06. Tools – 01. Competition Analysis

In competition analysis, we can see (you guessed!) our competitors:

We can select a range of positions, from 1 to 50.

We currently have just one keyword in monitoring:

Below are some keywords unique to olivian.ro:

And keywords unique to Softpedia forum:


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06. Tools – 02. Keyword Cannibalization

I don’t have any data for my projects right now, but we can see what it should do rather clearly:

Here is an image from their own website:

And here is another detailed image at a later stage on my blog:

Keyword Cannibalization

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06. Tools – 03. Compare Days

After selecting between two days, we can see the evolution. This is very helpful to know when looking at things like you do something big to your website (website transition), there is a Google update, you suddenly add or remove lots of pages to your website, or you make an unwanted change (noindex, disallow, bad rel=canonical, etc.). If you know what happened on a specific day, you can evaluate the impact of a particular change.


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06. Tools – 04. Compare SERP

What did Google’s results page look like on a specific date? We can find out!


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06. Tools – 05. Competition Analysis

Here, again, you can compare your page against other websites, based, of course, on some keywords:

There are some common keywords:

Some keywords my competitors rank for, and I don’t:

Some keywords unique to my website:


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06. Tools – 06. SERP HTML Captures

A tool to check out how Google’s HTML page looked like:


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06. Tools – 07. SERP History

SERP History feature allows you to have a look at the changes in Google results as time passed by:


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06. Tools – 08. Direct Answer

How many queries were received directly from Google? For example, when asking for President Biden’s age, Google shows the result without forcing viewers to find out the answer by visiting various pages:


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06. Tools – 09. Domain or URL Analysis

If you have a lot of competitors to look at, you can add either domains (olivian.ro) or URLs (olivian.ro/eliminare-diacritice)

Details of the query:


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06. Tools – 10. URL Crawler

How about analyzing some pages? There’s a tool just for that:

Data needs to be fetched first:

But afterward, we can see details in a glimpse:


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06. Tools – 11. TOP 100 Crawler

Here, you can quickly see a list of the top 100 pages for some keywords:

Getting the data:

Here are the results:

We can see the list of URLs:


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06. Tools – 12. Keyword Grouping

Let’s say you work on a big project and have lots of keywords. Sure, you can sort the keywords manually into groups, but how about getting help with this task?

This is where the following tool comes into action:

We add some keywords first:

Then we see some ways of grouping the keywords:

Multiple options for going through the list of keywords are available:

Let’s try with some other keywords:

Again, we select some options:

These are the results:


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06. Tools – 13. Keyword Statistics

How about getting some keyword statistics? You can do this with other tools, but having this available in Senut is a nice touch; it’s simpler to do this here than having to find other tools for the task:

This is what it looks like:

In the end, all I can say is that if you want to switch the color theme in Senuto, you can do so here:


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Conclusions

If you work with SEO/content as a service provider (agency/freelancer) or benefit from SEO/content as a site owner, consider getting a trial link of Senuto platform. Use discount code OLIVIAN on the platform to have -10%. discount – all plans – yearly / monthly.

What do I like about the platform?

  • Senuto is a comprehensive SEO and content tool. It’s an all-in-one tool for SEO and content marketing. You can find help with many aspects of SEO work (visibility analysis, keyword exploration, content planning, rank tracking).
  • If the platform is user-friendly, you can easily create an account and have a 14-day trial – Senuto. With ten languages and likely more to come, it’s well-integrated. Use discount code OLIVIAN on the platform to have -10%. discount – all plans – yearly / monthly.
  • The platform is beneficial not only for tracking/analysis but also for strategic decisions. It details competitor strategies and content performance, allowing you to generate ideas about keyword seasonality, difficulty, and cannibalization.
  • Well into the present, even the future – AI modules for generating SEO texts.
  • Reputation – Senuto’s awards and recognition at the European Search Awards, 60,000 users, and a track record of over eight years.

You should try the tool if you want data-driven insights and many other features under one roof (Senuto; Use discount code OLIVIAN on the platform to have -10%. discount – all plans – yearly / monthly.).

They have been on the market for over eight years (since 2015) and have a mature business model.

If you have some comments about the platform, I’d love to hear them.

PS: The link to Senuto is an affiliate link. Use discount code OLIVIAN on the platform to have -10%. discount – all plans – yearly / monthly.

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