For full event details and tickets visit: balkanecommerce.com
Exploring AI-driven growth, marketing innovation, cross-border expansion, delivery optimization, marketplace strategy, and the future of eCommerce in Central & Eastern Europe
Balkan eCommerce Summit 2026 continues to expand its international program with the announcement of ten additional speakers, bringing expertise across AI adoption, marketing automation, affiliate partnerships, courier and fulfilment strategy, consumer and delivery research, media monetisation, and marketplace-led growth across Central and Eastern Europe.
The newly confirmed lecturers include:
- Vasileios Mylonas – One of only 50 LinkedIn Certified Marketing Experts globally and the first in Greece. Ranked among the Top 30 LinkedIn Influencers worldwide, Vasileios is a digital strategist, university lecturer, and author of From Connections to Conversions. Having helped brands in 120+ countries, he focuses on turning visibility into measurable growth.
- Sorin Dochian – Country Manager at ro and Pazaruvaj.com, part of the Heureka Group. With a background in business development and strategic partnerships, Sorin focuses on accelerating eCommerce growth across Central and Eastern Europe through innovation, collaboration, and digital transformation.
- Cornel Morcov – Chief Commercial Officer at FAN Courier, the leading courier company in Romania. Cornel joined FAN Courier in 2007, starting with the development of the company’s international services, and later led the launch of Eurocargo, enabling transport of larger goods by road, air, or sea. Today, he leads commercial strategy, manages FAN Courier’s Bulgarian branch, and oversees international partner relationships.
- Alex Danchenko – eCommerce automation and personalization expert with 13+ years of experience, focused on practical machine learning use cases, AI-driven marketing, and advanced recommendation systems. Alex is the driving force behind a platform that gives 4,000+ marketers direct access to customer data, helping teams act on real insights instead of assumptions.
- Dmytro Kudrenko – CEO and co-founder of Stripo and Yespo. With 25+ years in software development and 15 years in email marketing, Dmytro specializes in email marketing automation and is certified by Meclabs in lead management and email messaging. He focuses on helping marketers create high-performing emails quickly and without coding.
- Krystian Wydro – AI Creative Director with 20 years in graphic design and advertising. Krystian has presented at the Cannes Film Festival, is a creative trainer in Google’s Skills of Tomorrow program, and has delivered AI workshops for companies including Allegro, Groupon, Autodoc, and IKEA. He helps organisations implement AI in creative processes and scale production without sacrificing quality.
- Kiril Ludachki – Chief Operating Officer of Sameday Bulgaria and a recognized expert in logistics and operational efficiency with international experience across Bulgaria, Germany, and the Netherlands. His career spans e-grocery and eCommerce fulfilment, warehouse operations, and last-mile delivery. Kiril played a key role in scaling eBag’s logistics between 2020 and 2022 and later worked on logistics projects for Rockaway Capital and within Košík Holding (EPH Group).
- Alexander Varov – CEO of Net Info (part of Nova Broadcasting Group) and leader of the Digital Advertising and Revenue Team (DART) at United Media, one of Southeast Europe’s leading media companies. With 25+ years of experience building digital products and monetizing them at scale, Alexander brings a practical perspective on digital transformation, media growth, and revenue strategy in a rapidly changing landscape.
- Mike Korba – Co-Founder and CMO Field Marketing Poland & CEE at User (Positive), and a recognized expert in marketing automation and data-driven growth. Mike is a speaker at conferences including WebSummit, Infoshare, SaaStock, and How to Web, and a lecturer at multiple universities in Poland. He advises strategic clients on implementing hyper-personalized, automated communication and shares insights through the pl podcast and professional trainings.
More speakers, partners, and program highlights will be announced soon.
For full event details and tickets visit: balkanecommerce.com
About Balkan eCommerce Summit
Balkan eCommerce Summit is one of the leading regional forums for eCommerce in the Balkans and Eastern Europe. It connects markets, companies, and ideas through actionable content, curated matchmaking, and high-trust networking – helping businesses find their next market and build relationships that last beyond the stage. Organized by Nikola Ilchev Phd.
Pe plan profesional, mă ocup de audituri de site-uri pe partea de SEO și UX (SEO – optimizare pentru motoarele de căutare / UX – uzabilitate – experiența vizitatorilor), și realizez / mă ocup de mentenanță pentru site-uri pe platforma WordPress. Cofondator al lumeaseoppc.ro și al cetd.ro. Blogger pe olivian.ro.
Pe plan personal, caut să cresc, și pentru asta merg la evenimente, fac sport și încerc să trăiesc sănătos, fac voluntariat, citesc.
Detalii despre mine pe profilul de LinkedIn: linkedin.com/in/olivian/