SERP Conf. International 2024, Sofia: Speakers from Google, Semrush, and Ahrefs

Why attend SERP Conf.?

In 2021 we created the first ever European SEO conference, that took place in Bulgaria – SERP Light Conf. It was attended by famous names from the industry and representatives of huge businesses like Google, Semrush and many others.

The next step in the development of the Bulgarian business was the creation of the live event SERP Conf., which aims to unite the SEO community in Bulgaria and respect the foundations laid more than 10 years ago and the efforts for the development of the Bulgarian business in the SERPs.

And we succeeded!

The event will be held on April 18 and 19 in Hall 3 of the National Palace of Culture

Sofia – More than 700 guests from 4 continents are expected to gather for SERP Conf. 2024, an event organized by Serpact. The conference, which is now international, is one of the most recognizable events for the SEO community in Bulgaria.

„The event is two days now. The great interest motivates us to increase the capacity of the hall by nearly 50% and the tickets offered – we expect more than 700 people in Hall 3 of the NPC. The place we have chosen to be the home of SERP Conf. International 2024 – the National Palace of Culture – symbolizes growth, development, and great goals. We believe it is time for the next step”, commented Nikola Minkov, CEO and founder of Serpact, SERP Conf. and SERP Acad., CEO and co-founder of Trackian.

During the two days of the conference, visitors will have the opportunity to gain knowledge and benefit from the personal experience of top speakers from leading companies such as Google, Ahrefs, Digital Olympus, Growth Skills, and more.

SERP Conf. is intended for:

  • Small and medium business owners;
  • SEO Experts;
  • Marketing Specialists;
  • Entrepreneurs;
  • Future Entrepreneurs;
  • Freelancers with an interest in Digital.

Gary Illyes: He is one of the most recognizable names associated with Google in recent months. According to his job description, he is a Google Webmaster Trends Analyst, but according to his posts on social media, he is also House Elf and Chief of Sunshine and Happiness at Google. He is one of the world’s most influential SEO experts and a frequent keynote speaker at conferences such as SMX and Pubcon.

Dixon Jones: He is a true SEO veteran – working on the front lines since 1999 and is currently the CEO of InLinks, an SEO tool built around subjects and semantic search. His project InLinks won the „Search Technology of the Year” award and is developing as a leading technology for entity SEO. Dixon has been a speaker at many conferences and universities, including Pubcon, Brighton SEO, SES, and SMX.

Patrick Stox: Patrick Stokes is a product consultant, technical SEO, and Ahrefs ambassador, organizer of the Raleigh SEO Meetup, the most successful SEO meetup in the US, as well as the „Beer and SEO” meetup. He is a leading SEO author of Web Almanac 2021 and SEO reviewer for 2022. He is also a top speaker at conferences such as SMX, Pubcon, Ungagged, TechSEO Boost, and more, and he chairs the Raleigh SEO conference.

Alexandra Tachalova: CEO and Founder of Digital Olympus, Alexandra is one of the most recognizable names in the SEO industry. After successfully leading Semrush’s marketing department for EMEA for several years, she started her own company. Now, she aims to help businesses boost their organic traffic through effective link-building strategies. Digital Olympus collaborates with Serpact on various projects.

The event will be entirely in English, and the organizers promise that each guest will leave with new competencies that can be immediately applied in their practice – on topics such as SEO, SEM, content marketing, social network management, e-commerce, and AI.

„One of the reasons I am a speaker on April 18 and 19 in Sofia is that I understand the importance and significance of the conference for the development of the SEO ecosystem, and therefore of the online business as a whole,” shares Lavall Chichester, founder and CEO of Growth Skills and speaker at SERP Conf. 2024. „I am glad to be able to share my first-hand experience of working with international companies such as Apple, Seamless AI, MoneyLion, Western Union, etc., in search engine optimization, digital marketing, branding, and entrepreneurship.”

This year, behind the conference stand Sofia University „St. Kliment Ohridski”, Bulgarian E-commerce Association, BIA and E-commerce Europe, digital partners like аgency Xplora as well as local partners from various countries, including Poland, Romania, Czech Republic, Turkey, Greece and many more.

„For the fourth year in a row, the Bulgarian E-commerce Association (BEA) is a partner of SERP Conf. – the benchmark event for SEO, e-commerce, and digital marketing: conference, exhibition, and networking with elite professionals from around the world. The conference is an opportunity for online businesses and entrepreneurs to take their business to the next level, as well as an opportunity to build international partnerships. The support of SERP Conf. 2024 by Ecommerce Europe and the industrial e-commerce partners in Europe is a sign of the high added value of the event for the industry, which realizes 975 billion euros in 2023, constituting 4.68% of the GDP of the Old World”, says Janet Naidenova, Chairman of BEA.

SERP Conf. 2023 was held in October 2023 with speakers from 3 continents and guests from 25 countries, including Japan, Israel, Canada, Georgia, China, Scotland, etc. According to the organizers, 31% of the visitors were from top management or held other managerial positions at various companies.

For more information about SERP Conf. 2024, and for early registration, visit the conference website:


About SERP Conf.:

SERP Conf. is an international SEO, e-commerce, and digital marketing event, including conference, exhibition, and networking with leading experts. SERP Conf. brings together the SEO and marketing community in one place with the goal of supporting businesses and sharing best practices for online development.

SERP Conf. International 2024

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