The SEO, E-commerce, and AI conference returns with a specially designed AI Lab, Masterclass and a new host
23/01/2026, Sofia, Bulgaria – On March 25th, at the Inter Expo Center, SERP Conf. Sofia 2026 will once again gather professionals from 20+ countries for its Eastern Europe Edition. The event will deliver curated expertise, strategies engineered to scale beyond academic knowledge or theories, and high-class networking, as it has done during its 6 editions so far – 4 in Bulgaria and 2 in Austria.
In an industry where there are many multi-track conferences promising everything to everyone, SERP Conf. has established itself as an event deliberately focused on substance over scale and measurable outcomes over marketing noise and paid presentations.
Post-event data from SERP Conf. 2025 shows that 46.8% of attendees hold C-level, Director, or Head positions, with 27.7% serving as SEO specialists and 19.1% as marketing or e-commerce managers.
„SERP Conf. is solid if you’re into SEO or digital marketing,” says Kiril Kirov, CEO. „Good speakers, useful content, and they actually care about the experience. Easy to navigate, well-organized, and great for meeting people who do the work. Worth it if you’re serious about the industry.”
„After past editions, attendees requested topics ranging from technical SEO and link building to AI optimization and content efficiency. For our team, this shows we are having as an audience practitioners who understand nuance. And what matters for them is that they get from this event working models that they can immediately implement, test and scale”, explains Nikola Minkov, founder and CEO of Serpact – the Bulgarian agency with the most international awards, which is behind SERP Conf.
While larger conferences have multiple simultaneous tracks and 50+ speakers, SERP Conf. maintains a single stage and presents only carefully selected speakers.
„When you have multiple tracks, you’re admitting not everything is essential,” Minkov notes. „We take the opposite approach, highlighting that if it’s not critical enough to deserve everyone’s attention, it doesn’t belong on our stage.”
SERP Conf. Sofia 2026 speakers include:
- Bengu Sarica Dincer – SEO Manager at Designmodo
- Zlatan Ivanov – Co-founder of Trackian & Founder of The Data Arsenal
- Stefka Georgieva – Founder & CEO at ADvantage
- Vichren Bisset – Chief Commercial Officer & Board Member
- Evelina Milenova – SEO specialist at Hostinger
- Svetoslav Milanov – Executive Director & Chairman of the Board of Investbank
- Kalin Karakehayov – Founder at Seo.Domains and Edoms.com
And more names are yet to be announced.
The 2026 edition introduces the AI Lab. This is a specialized programme addressing search’s most significant transformation we are currently witnessing – AI-mediated discovery.
The AI Lab combines expertise from Trackian (SaaS marketing platform), Serpact, AI Entry (AI visibility measurement tool), and Digital A (digital agency). Participants will gain knowledge and implementation frameworks that would otherwise require a lot of time and substantial financial investment to acquire.
„Most businesses maintain stable traditional SEO traffic without realizing users now discover brands through AI platforms. The AI Lab provides frameworks to audit AI visibility and engineer improvement, because predictable growth requires architecture, not intuition. „, explains Minkov.
The conference also introduces an exclusive Enterprise Masterclass that addresses challenges emerging mainly at the organizational scale. They include but are not limited to coordinating Search Visibility across brands, navigating internal politics, demonstrating ROI to financial leadership, building sustainable capabilities and more.
Anna Tsolova, media and public speaking trainer at „Speak, So People See You!”, will host the 2026 edition. She is one of the most recognizable faces in Bulgaria. For 13 years, she has authored and hosted morning shows on the two largest private TV networks in the country.
The SERP Conf. Sofia 2026 tickets are now available and you can book yours from here: https://serpconf.com/sofia/tickets/
- March 25th 2026
- Inter Expo Center
- 30 am – 6 pm Bulgarian time
„Visibility is built, not guessed,” Minkov concludes. „SERP Conf. is where you gain the knowledge and know-how that create predictable Search Visibility – whether optimizing for algorithms or AI systems.”
About SERP Conf.:
SERP Conf. is an international SEO, e-commerce, and digital marketing event, including a conference, exhibition, and networking with leading experts. SERP Conf. brings together the SEO and marketing community in one place to support businesses and share best practices for online development. SERP Conf. is powered by Serpact.
Pe plan profesional, mă ocup de audituri de site-uri pe partea de SEO și UX (SEO – optimizare pentru motoarele de căutare / UX – uzabilitate – experiența vizitatorilor), și realizez / mă ocup de mentenanță pentru site-uri pe platforma WordPress. Cofondator al lumeaseoppc.ro și al cetd.ro. Blogger pe olivian.ro.
Pe plan personal, caut să cresc, și pentru asta merg la evenimente, fac sport și încerc să trăiesc sănătos, fac voluntariat, citesc.
Detalii despre mine pe profilul de LinkedIn: linkedin.com/in/olivian/