Barry Schwartz and Dan Petrovic on the Future of SEO. Plus Martin Splitt from Google, Jes Scholz, and more.

For the first time, SERP Conf. Vienna will be held as a two-day event. On November 3 and 4, the 2026 edition will take place at Tech Gate Vienna. Now in its third year in the Austrian capital, the conference has firmly become one of Europe’s most important gatherings for SEO, AI, and e-commerce professionals.

A Global Community Meeting in Vienna

The numbers speak for themselves. Attendees are already confirmed from countries across Europe and North America. Last year, SERP Conf. Vienna welcomed guests from 20+ countries. According to the organizers, this is a level of international reach that few industry conferences on the continent can match.

„SERP Conf. Vienna 2026 is shaping up to be our most ambitious conference in Austria yet. That kind of global reach tells us that everything happening at our event matters far beyond borders,” says Nikola Minkov, CEO & Founder of the event.

Fresh Content & Practical Insights

What has always set SERP Conf. apart is its commitment to relevance and practicality – no recycled ideas, no sales pitches, no theoretical knowledge. Every session is built with one goal in mind – for every person in the room to walk out with something they can apply the very next day.

Every panel at every SERP Conf. event ends with a live Q&A, giving attendees the chance to ask speakers and panelists questions while they are still on stage. But those who prefer a more informal exchange can take advantage of the networking breaks – the perfect opportunity to talk to them face to face.

Speakers and Panelists

The Vienna 2026 lineup brings together some of the most respected voices in SEO, AI, and E-commerce:

• Barry Schwartz – CEO of RustyBrick
• Martin Splitt – Developer Relations Engineer at Google
• Dan Petrovic – Managing Director of DEJAN Marketing
• Chima Mmeje – Senior Content Marketing Manager at Moz
• Jairo Guerrero – Founder & Head of Strategy at Organic Hackers
• Jes Scholz – Marketing consultant and SEO futurist at Jes Scholz consulting
• Vanessa Wurster – Founder and Managing Director of SEOCATION
• Gabi Troxler – Lead SEO & Content at Okitah
• Metehan Yeşilyurt – GEO Researcher at Peec AI
• Katarina Dahlin – Senior Growth Hacker at WhitePress®
• Laura I. Abreu – International SEO and PPC consultant

You can see the full lineup on the conference website: https://serpconf.com/vienna/agenda/.

The event will be moderated by Judith Lewis, Founder of DeCabbit Consultancy.

The Closing Panel: A Conversation About the Future Of The Industry

The conference will close with what promises to be among the most anticipated sessions of the year. Barry Schwartz – one of the most influential voices in SEO and the editor of Search Engine Roundtable – will join Dan Petrovic on stage for a very interesting panel: „The Future of SEO, AI & Marketing”. The session will run for 90 minutes.

The two-day advanced format of SERP Conf. Vienna 2026 demonstrates the organizers’ ambition to respond to the audience’s demand for a richer, more hands-on experience.

The second day of SERP Conf. Vienna 2026 is dedicated to hands-on workshops, giving professionals the opportunity to work directly alongside industry experts and turn knowledge into practice. Dan Petrovic will open with a deep dive into content optimization for AI visibility, following his speech from the day before. He will deliver a practical session where participants audit real pages, apply optimization techniques, and walk away with a repeatable process for improving how their brand gets surfaced and cited by AI.

The second masterclass will be led by Judith Lewis.

SERP Conf. Vienna 2026 takes place on November 3 and 4, 2026, at Tech Gate Vienna. Tickets are available at https://serpconf.com/vienna/tickets/

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