Știrile SEO și PPC ale lunii ianuarie 2021

Mai jos, resursele de SEO și PPC cele mai importante, pentru mine, din luna ianuarie 2021.

[Marcom 2021] Mihai Andrei: Marea provocare este forta de munca. Tehnonogia s-a imbinat destul de mult cu publicitatea si este nevoie de oameni care sa inteleaga ecosistemele https://www.iqads.ro/articol/53602/marcom-2021-mihai-andrei-marea-provocare-este-forta-de-munca-tehnonogia-s-a


Este nevoie de investitii in educatie si formare. Nu suntem in punctul in care sa culegem roadele investitiilor trecute, ci in punctul in care este nevoie de resurse alocate pentru formarea de noi talente, arată Mihai


Biz Content Creators Conference LIVE – YouTube https://www.youtube.com/watch?v=-T-H2BocbB0


RegexOne – Learn Regular Expressions – Lesson 1: An Introduction, and the ABCs https://regexone.com/


Learn Regular Expressions with simple, interactive exercises.


Why your Instagram Engagement Kinda Sucks Right Now– rainylune https://rainylune.com/blogs/blog/why-your-instagram-engagement-kinda-sucks-right-now


Here are the top 3 things I’ll cover on what you should be doing to make your Instagram engagement suck less.


How Understanding Perceptual Sets Can Make You a Better Marketer | CXL https://cxl.com/blog/perceptual-sets/


Why do some ads perform better than expected? Why does an ‘ugly’ CTA sometimes convert better than one that is professionally designed?


Startarium – 4 feb – Webinar | Ecommerce în 2021 https://startarium.ro/articol/webinar-ecommerce


Cum pot afacerile online să vândă mai bine și mai eficient? Ce elemente au nevoie de mai multă atenție din partea antreprenorilor și cum pot fi ele optimizate? Ce bune practici pot folosi business-urile care vând online și ce trenduri trebuie să aibă în vedere în perioada următoare, pentru a-și servi clienții cât mai aproape de nevoile lor?


Startarium – 11 feb – Webinar gratuit | Digital marketing pentru antreprenori https://startarium.ro/articol/webinar-marketing-2021


Studii de caz, bune practici, recomandări de tools și Q&A. Cu Dan Toma, Digital Marketing Director Zitec și Aneta Pleșa, Agency Partner Manager Google România.


Google: All Core Web Vitals Must Be Met For Ranking Boost https://www.searchenginejournal.com/google-all-core-web-vitals-must-be-met-for-ranking-boost/394358/


All three Core Web Vitals benchmarks must be met in order to qualify for the ranking signal boost rolling out this May, says Google’s John Mueller.


Digital Quality of Life Index 2020 – Surfshark https://surfshark.com/dql2020


A global research on the quality of a digital wellbeing in 85 countries (81% of the global population). This study indexes the countries by looking at five fundamental pillars that define the digital quality of life.


Blogul si vanzarile online: +250 de Idei pentru blog si sfaturi https://www.gomag.ro/blog/idei-pentru-blog-incepatori-vanzari-online/


Trafic pe blog si, automat, in magazin.


Lead-uri fierbinti.


Si vanzari.


Acestea sunt lucrurile pe care si le doreste orice proprietar de magazin online.


5 Idei de marketing pentru afacerile locale 🚀 – YouTube https://www.youtube.com/watch?v=gNg3F35mzd4


Astazi, 2 februarie, de la ora 14:00, ne vedem pe canalul de YouTube Gomag. Povestim despre tips & tricks de local SEO: cum sa cuceresti primele pozitii in Google, dar si alte idei de marketing de folos atunci cand ai o afacere offline.


139 Digital Marketing Statistics You Need To Know For 2021 https://www.billacholla.com/digital-marketing-statistics


This is a collection of 139 up-to-date digital marketing statistics for 2021.


The Future of Advertising [Expert Predictions & Data] https://blog.hubspot.com/marketing/future-of-online-ad-formats


Below, let’s dive into the future of digital, mobile, video, and TV advertising.


Câteva surse de știri pe care le urmăresc.


Pentru SEO:


SparkToro Trending: What’s Hot in Web Marketing https://sparktoro.com/trending



Free SEO Newsletter w/ News, Guides, Tools, Jobs: #SEOFOMO https://www.aleydasolis.com/en/seo-tips/



Mai am și niște canale de Twitter de-ale mele pe care le-am legat de Nuzzel:

Top News from London SEO & PPC’s Friends on Nuzzel https://nuzzel.com/londonseoppc

(e necesar un cont de Twitter cu minim 1.000 de persoane urmărite, dar e foarte personalizat fluxul de știri, îmi place)



Hacker News https://news.ycombinator.com/


+RSS feeds și newslettere.


(pentru cei care fac SEO/PPC în State)


List of every state and major city https://www.evernote.com/shard/s704/client/snv?noteGuid=568702b3-56be-4fe0-b7ef-acbe4e05d082&noteKey=a91b392116795ad5&sn=https%3A%2F%2Fwww.evernote.com%2Fshard%2Fs704%2Fsh%2F568702b3-56be-4fe0-b7ef-acbe4e05d082%2Fa91b392116795ad5&title=List%2Bof%2Bevery%2Bstate%2Band%2Bmajor%2Bcity


Round-up ECOMpedia.ro: juratii Competitiei GpeC 2020 – Horia Neagu – ECOMpedia https://ecompedia.ro/round-ecompedia-ro-juratii-competitiei-gpec-2020-horia-neagu/


Horia Neagu (foto, Fondator Napoleon Digital) este ultimul jurat al Competitiei magazinelor online GPeC 2020, care ne-a raspuns la intrebari. Horia face parte din juriu din anul 2012, ajurizat peste 200 de magazine e-commeerce autohtone si de ce ia apararea platformei WooCommerce (WordPress) – pe care o considera ideala pentru magazinele online mici sau medii. Descopera mai jos interviul cu acesta!


Welcome to the SEO MBA – The SEO MBA https://seomba.substack.com/p/welcome-to-the-seo-mba


I’m launching the SEO MBA – a free newsletter focused on the business & leadership skills necessary for SEOs to succeed at the executive level.


A modern understanding of SEO https://www.kevin-indig.com/growth-memo/a-modern-understanding-of-seo/


I know content, backlinks, titles, and user intent are important, but everything is on the line of impacting.


Why Google’s approach to replacing the cookie is drawing antitrust scrutiny https://digiday.com/media/why-googles-approach-to-replacing-the-cookie-is-drawing-antitrust-scrutiny/


Google’s decision to kill off third-party cookies has already elicited multiple antitrust lawsuits and a U.S. congressional probe. Now, its attempt to replace the cookie is attracting regulatory attention.


How to Write Awesome Building in Public Posts? by Kevon Cheung https://kevoncheung.com/building-in-public/writing-awesome-posts


When we talk about Building in Public, it comes down to two groups of believers.


How Can I Compete Against Bigger Websites With More Backlinks? https://www.searchenginejournal.com/how-to-compete-against-bigger-websites-more-backlinks/393841/


Concentrating on your competitor, and not your own site is a losing situation. Learn the smart strategy to use when competing with bigger websites.


Cum să spargi banii aiurea pe Google Ads – azi tipul de potrivire al cuvintelor cheie https://mariussescu.ro/google-ads-cuvinte-cheie/


Cum spuneam, asta e cea mai banală greșeală văzută în campaniile de Google Ads, dar și cea mai costisitoare.


Calendarul evenimentelor GPeC 2021 | Blog-ul GPeC https://www.gpec.ro/blog/calendarul-evenimentelor-gpec-2021


Calendarul principalelor evenimente GPeC 2021 este aici pentru voi.


Google expands phrase match to include broad match modifier traffic https://searchengineland.com/google-expands-phrase-match-to-include-broad-match-modifier-traffic-345874


Broad match modifier will be phased out as part of the change.


The Writing Well Handbook https://www.julian.com/guide/write/intro


Writing is the art of thinking clearly—on paper.


If you think clearly, you can find something worth saying.


What data on myself I collect and why? | beepb00p https://beepb00p.xyz/my-data.html


This is the list of personal data sources I use or planning to use with rough guides on how to get your hands on that data if you want it as well.


Get a Free List of 24 Core SEO Skills with Explanations https://seochallenge.co/webinar/


Register for a free webinar from Kristina Azarenko 👇


What’s New in Ecommerce, January 2021 | Webdesigner Depot Webdesigner Depot » Blog Archive https://www.webdesignerdepot.com/2021/01/whats-new-in-ecommerce-january-2021/


Ecommerce design may seem fairly straight-forward; you build an online store that showcases a company’s products or services and gives customers a quick and pain-free way to purchase them.


6 Best Ecommerce Solutions for 2021 | Webdesigner Depot Webdesigner Depot » Blog Archive https://www.webdesignerdepot.com/2021/01/6-best-ecommerce-solutions-for-2021/


It’s never been easier to set up an ecommerce store and start selling. There are a dizzying array of ecommerce solutions available in 2021, and most are feature-rich and competitively priced.


Users Are.. / People Are.. – Ted Hunt http://www.ted-hunt.com/USERS-PEOPLE.html


Users Are.. / People Are.. A seismic social shift has taken place seeing much of humanity evolve from a person to a user. We are all complicit in this shift.


8 Steps to Launch a Successful SEO Campaign in 2021 https://www.robbierichards.com/seo/seo-campaign


Want to learn how to plan a successful SEO campaign? Read on.

Miguel Tejada-Flores - newspaper
Miguel Tejada-Flores – newspaper, https://flic.kr/p/2kk7Pq5
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Sunt două tipuri de știri - de top (cele mai importante știri, care au fost publicate pe rețelele sociale) și "obișnuite" - cam tot ce citim noi pe tema SEO/PPC (și online marketing, în general).

Dacă doriți să citiți pe viitor astfel de știri, vă puteți abona la newsletter sau la feedul RSS.

Vedeți această resursă (Lucrul cu 100 de taburi pe Olivian.ro) pentru detalii despre cum să lucrați cu multe taburi în același timp.

Am creat un Grup Google dedicat pentru a citi știri SEO mai rapid.

Notă Olivian Breda: Dacă doriți să citiți despre sursele mele de știri, inclusiv cele de SEO, vedeți articolul: Ce citesc în online? (newslettere + site-uri) - Blog de Olivian Breda.