Știrile SEO și PPC de top ale lunii iunie 2020

Mai jos, resursele cele mai importante, pentru mine, din luna iunie 2020 (și început de iulie).

Design Psychology: 8 Strategies to Use in Your Projects | Design Shack https://designshack.net/articles/business-articles/design-psychology/

Psychology, the study of the human mind, is a very complex subject that even the scientists struggle with. In fact, scientists and researchers are still trying to figure out why we have dreams when we sleep.

 

Which Type of Influencer is Right for Your Brand? | Growth Hackers https://www.growth-hackers.net/which-type-of-influencer-is-right-for-your-brand/

In this post, we will go through the different types of influencers and how to work with them effectively.

 

Gomag Selling Day – Eveniment Online gratuit despre Vanzari https://www.gomag.ro/blog/selling-day/

Hai si tu la Gomag Selling Day – eveniment 100% online, 100% gratuit!

​Inscrie-te chiar acum si asigura-te ca esti prezent la sesiunile live, pe 18 iunie 2020!

10 Tehnici de vanzare pentru magazinul tau online https://www.gomag.ro/blog/tehnici-de-vanzare-pentru-magazinul-tau-online/

Sigur te-ai intrebat si tu, cel putin odata, ce tehnici de vanzare folosesc cei mai buni oameni de vanzari.

Exista numeroase programe de training, carti si cursuri pe care specialistii le-au parcurs si le revad chiar si dupa multi ani de experienta in vanzari.

 

How online video helped one e-commerce brand sync with customers https://www.thinkwithgoogle.com/intl/en-cee/advertising-channels-tools/video/how-online-video-helped-one-e-commerce-brand-sync-customers/

Partnering with digital marketing agency Mavericks, the team shifted 100% of TV ad spend to digital. They began by developing new creatives, using different story arcs, branding, and pacing, rather than repurposing what was used for TV. The core audience for Elefant.ro is broad, 18-45 year olds, but using YouTube’s tools they were able to pinpoint more specific audiences based on demographics, interests, and intent.

(FOARTE TARE!)

Bing Webmaster Tools now gives you competitive link data https://searchengineland.com/bing-webmaster-tools-now-gives-you-competitive-link-data-335485

Bing announced it pushed out a new feature for its backlinks tool within Bing Webmaster Tools. The new feature is named “similar sites” and it lets you compare your site’s backlinks to another site.
Prima conferinta din Romania dedicata podcast-urilor
Pe 8 iulie, intr-un format inedit, va avea loc prima editie a Podfest Romania , o conferinta de o zi, ce va fi difuzata online si care va reuni podcasteri, agentii digitale si de comunicare, vloggeri, bloggeri si in general creatori de continut.

https://www.podfest.ro/

The Art of Building Perfect Links, by Jared Carrizales https://www.seolium.com/efficient-link-building-interview-jared-carrizales/

Jared Carizzales is a link-building hero. Yes, he saves companies from the unspeakable pain of building quality backlinks on scale themselves. Today, we’re delighted to ask him a few questions about his company, perfect links, link-building best practices, the tools they use, nofollows, ranking websites without backlinks, and many other things!

Official Google Webmaster Central Blog: A reminder about links in large-scale article campaigns https://webmasters.googleblog.com/2017/05/a-reminder-about-links-in-large-scale.html

Lately we’ve seen an increase in spammy links contained in articles referred to as contributor posts, guest posts, partner posts, or syndicated posts. These articles are generally written by or in the name of one website, and published on a different one.

Bing Webmaster Tools new Site Scan feature finds SEO issues https://searchengineland.com/bing-webmaster-tools-new-site-scan-feature-finds-seo-issues-335600

New goodies are in Bing Webmaster Tools; first we got a competitive link tool and now a new SEO audit tool.

Web Vitals for SEOs: A guide to using and visualising their data %sep SALT.agency® https://salt.agency/blog/web-vitals-data-visualising-guide/

When it comes to search engine rankings, page speed is one of the most important and yet neglected factors.

This is simply because even with the best content, if the user cannot load it fast enough and interact with it, they will leave.

How to Build a Successful Amazon Affiliate Site (Step by Step) https://ahrefs.com/blog/amazon-affiliate-marketing/
Do you want to make some extra dough promoting products on Amazon?
Gomag – Evaluare obiectiva: Pareri, Preturi & Motive sa NU alegi platforma SAAS. https://www.seocupcake.ro/gomag-pareri/

Testăm în articolul de față soluția platformei de e-commerce (comerț electronic) a celor de la Gomag. Vom trece prin mai multe aspecte, detaliate în cuprinsul de mai jos, iar la final vom trage concluzii.

6 Free Marketing Certifications That Will Boost Your Credibility https://medium.com/better-marketing/6-free-marketing-certificates-that-will-boost-your-resume-a2d0009cc599
Ads, Analytics, Twitter — free education might lead to a paid gig
Starlink, internetul care vine din cer https://pressone.ro/starlink-internetul-care-vine-din-cer
Iar acum, Starlink, serviciul prin care Elon Musk și SpaceX vor să ofere internet întregii planete până în 2021, poate fi apogeul acestei ascensiuni.

Insight-uri de nota 10 de la eCommerce Growth Summit – ECOMpedia https://ecompedia.ro/insight-uri-de-nota-10-de-la-ecommerce-growth-summit/

Agenda evenimentului a fost plina de subiecte diverse, toate inradacinate in strategie, achizitie, conversie si retentia clientilor in industria comertului online. Am vazut live 35 de personalitati de renume, precum Nir Eyal, Douglas Patfield, Karl Gilis, Brian Clifton, Greg Zakowicz, Burc Tanir, Dennis Yu, Ton Wesseling si alte 27 de nume. Un total de 4.471 de participanti (si inca ii mai numaram, dupa eveniment) si zeci de profesionisti din 139 de tari au interactionat cu speakerii si au format o retea de oameni gata sa treaca peste orice dificultate, pentru a-si duce afacerile la urmatorul nivel.

6 Beneficii cand faci campanii pe bloguri – Vezi de ce sa le folosesti si tu! https://www.gomag.ro/blog/beneficii-campanii-pe-bloguri/

In functie de strategia de comunicare si de obiectivele pe care le-ai stabilit, exista o multime de beneficii pe care le poti obtine in urma unei campanii pe bloguri.

What Is the Best Word Count for SEO? https://www.searchenginejournal.com/what-is-the-best-word-count-for-seo/370655/

How many words do you need to rank in first place? What is the optimum length of copy for SEO? Find out the truth behind word count and SEO.
Explore the SMX Next agenda! https://searchengineland.com/explore-the-smx-next-agenda-335688
Join us online June 23-24 (for free!) to access 40+ tactic-rich SEO and SEM sessions from leaders in search marketing technology.

Job la înălțime: PPC Specialist – Canopy https://www.canopy.ro/2020/06/10/job-la-inaltime-ppc-specialist-canopy/

Oamenii pot face diferența în orice fel de organizație și echipă. Dacă vrei să faci parte dintr-o echipă care te va aprecia și unde ai ocazia să te afirmi pe plan profesional, avem un job de Mid-Senior PPC Specialist pentru tine.

De la idee creativă la antreprenoriat | Blog-ul GPeC https://www.gpec.ro/blog/de-la-idee-creativa-la-antreprenoriat-interviu-cu-cristian-lupsa

Proiectul Decât o Revistă a pornit când 5 prieteni jurnaliști și-au dorit să facă, măcar într-un singur exemplar, o revistă fără restricțiile și blocajele editoriale de care s-au lovit pe parcursul carierei. Unul dintre acei 5 prieteni este Cristian Lupșa; el a acceptat invitația noastră de a povesti la GPeC Live cum dezvolți un start-up de nișă și de ce este important să construiești o comunitate în jurul brand-ului tău.

Good for your health: Design Philosophy from the technology of healing https://uxdesign.cc/good-for-your-health-design-philosophy-from-the-technology-of-healing-e467b0883139

They collected data from 200,000 iPhone users and ranked the apps that made people feel the happiest, and the ones that made them most regret the time they’d spent there.

MozCon Virtual July 14-15, 2020 – Not Your Typical Marketing Conference. https://moz.com/mozcon/register

Join us at MozCon Virtual July 14 & 15, 2020 including Birds of a Feather discussion groups and live session Q&A with all of our amazing speakers. Also includes full access to the MozCon video bundle once it’s released and for every ticket sold, MozCon will be making a charitable donation.
The History of Search Engines https://carlhendy.com/history-of-search-engines/
Search Engines play an integral role in the lives of many of us, sometimes without us realising. A purchase on Amazon, usually starts with a product search. A new vacation booking, often begins with a hotel search. The answer to any question, is just a web search away. We look at the history behind one type of search engine – the web search engine.
How We Made Knowledge Sharing Work (After Failing Twice) https://learn.g2.com/knowledge-sharing
So we tried (and failed) twice to create an effective knowledge sharing process, but the third time was the charm. Read on to discover what we did wrong and what we’re currently doing right.

20+ digital marketing pros reveal their industry stressors – Mental Health & Me https://mentalhealthandme.co.uk/digital-marketing-stress

And right now, stress is often unavoidable. The news is full of sadness, worry and anger, and our usual way of working has been thrown out of the window for an unknown amount of time.

 

Ecommerce SEO Summit from brightonSEO & SEMrush by Rough Agenda https://ecommerceseosummit.heysummit.com/

In this practical and hands on virtual conference we will explore how you can take your ecommerce SEO efforts to the next level.

#brightonSEO

 

MeasureCamp is an open, free-to-attend unconference, for the analytics community who make MeasureCamp what it is. Due to the ever-increasing demand and limited supply of tickets, we limit the number of tickets to 3 per company. https://virtual.measurecamp.org/registration/

Our next ticket release will take place on June 16, 2020 at 3pm (CEST)

SEOlium: our Google Rank Tracker is coming up nicely and we’ll be releasing a new version soon.

As a side-project, we worked on this fun SEO quiz https://www.seolium.com/seo-talent-quiz/

What happens online in 60 seconds? | Smart Insights https://www.smartinsights.com/internet-marketing-statistics/happens-online-60-seconds/

Our ‘60 seconds’ infographic visualizes what happens in just one minute on the web. The number of Google searches, Facebook posts and WhatsApp messages sent in a mere 60 seconds is truly phenomenal! We first created this infographic a few years back and we’ve now updated it for 2020, showing the statistics for the past three years.

MerchantPro – Evaluare obiectivă: Păreri, Prețuri & Functionalitati testate » Servicii de Marketing Digital – Agentie Publicitate online – Promovare Site Web https://www.seocupcake.ro/merchantpro-pareri/

Testăm soluția platformei de e-commerce (comerț electronic) a celor de la MerchantPro, care este noua identitate a platformei ShopMania BIZ. Vom analiza mai multe aspecte, detaliate în cuprinsul de mai jos, iar la final vom trage concluzii.

Căutăm Content Architect [remote] care să creeze briefuri SEO friendly pentru articole – DWF https://dwf.ro/blog/cautam-content-architect-remote-care-sa-creeze-briefuri-seo-friendly-pentru-articole/
Ce vei face în calitate de Content Architect la DWF?
Vei realiza briefuri pentru echipa de content writeri.

Cu alte cuvinte, le vei da scriitorilor informațiile necesare pentru a redacta articole competitive, descrieri optimizate de categorii și recomandări pentru îmbunătățirea conținutului deja existent. De aceea, n-ar strica deloc să ai oleacă de experiență în realizarea de texte SEO.

De lucrat, vei lucra remote, în regim de colaborare, cu plata per brief.

ESSENTIAL SKILLS aduce în mod exclusiv pe grupul “Primii pași în afiliere prin 2Performant” discuții live cu experți din domenii de interes pentru a te ajuta să îți îmbunătățești cunoștințele esențiale pentru a avea rezultate din ce în ce mai bune în marketing afiliat.

Joi 18 Iunie de la ora 11:00 îl avem invitat pe Horia Neagu, owner Napoleon.digital – care va prezenta pe înţelesul unei persoane non-tehnice, fără jargon neinteligibil noțiuni de bază care impactează cel mai mult calitatea SEO a site-ului tău.

Dacă dorești să participi, te invităm să dai ”join” grupului de Facebook.

https://www.facebook.com/groups/primii.pasi.in.afiliere/

15.07.2020: Visualfest by Evensys https://www.visualfest.ro/

Dupa doua editii dedicate fenomenului Instagram, conferinta revine cu un nou format si un nou nume. Visualfest este o sarbatoare a comunicarii vizuale, un loc de intalnire, chiar si virtual al creatorilor de continut cu branduri interesate de tendintele momentului in social media. Te invitam sa fii alaturi de noi.

Here’s how to use the new Microsoft Ads Audience Network Planner https://searchengineland.com/heres-how-to-use-the-new-microsoft-ads-audience-network-planner-336104

You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner.

The birth of Customer Value Optimization: Reveal Product Launch – Omniconvert Blog https://www.omniconvert.com/blog/customer-value-optimization-reveal-product-launch.html

We are officially launching REVEAL, our Customer Value Optimization platform in an amazing online event on June 24th, 12 PM EDT (5 PM UK)

Topic GPeC Live: Rand Fishkin (CEO & Co-Founder SparkToro) & Andrei Radu (CEO & Founder GPeC)

Time
Jun 24, 2020 08:00 PM in Bucharest
Webinar Registration – Zoom https://us02web.zoom.us/webinar/register/WN_qQSo8g3gRlWOGsa9N4oBxw

YouTube Announces New ‘Storefront’ Video Format With A Twist On DR | AdExchanger https://www.adexchanger.com/ad-exchange-news/youtube-announces-new-storefront-video-format-with-a-twist-on-dr/

The new ad format creates a browsable feed of products within an ad, and will link from the YouTube video to the brand’s own product page. By contrast, Facebook’s recently-released “Shops” commerce toolkit creates on-platform storefronts but keeps the users and the transaction within Facebook.

Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday – Moz https://moz.com/blog/is-google-eat-actually-a-ranking-factor

In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders. In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders.

Former Google ad boss Ramaswamy to launch new search engine Neeva https://searchengineland.com/former-google-ad-boss-ramaswamy-to-launch-new-search-engine-neeva-336200

Neeva will be subscription based and won’t have advertising.

Rolul optimizarii link-urilor interne ale unui site – Nimicul lui Krumel https://www.krumel.ro/seo/optimizare-internal-linking/

De obicei link-urile interne sunt pana la un anumit nivel create din inertie. O pagina ofera un link intern catre o alta pagina doar daca stim ca exista un continut asemanator sau prin sistemele automate de legaturi oferite de unele platforme de blogging sau ecommerce.
What’s at the front of the line? | Seth’s Blog https://seths.blog/2020/06/whats-at-the-front-of-the-line/
A study of behavior at breakfast buffets showed that the first item in the buffet was taken by 75% of the diners (even when the order of the items was reversed) and that two-thirds of all the food taken came from the first three items, regardless of how long the buffet is.

Analiza unui business de e-commerce și a unei campanii Google Shopping | Blog-ul GPeC https://www.gpec.ro/blog/analiza-unui-business-de-e-commerce-si-a-unei-campanii-google-shopping

În principal, la orice comunicare cu o agenție de performance marketing, orice business de e-commerce trebuie să comunice câțiva indicatori de performanță. Fie că vorbim de CPA (Cost-per-action – în cazul de față action = tranzacție), Cost/venit (sau ROAS invers) sau CPC (cost per click), cea mai bună comunicare se învârte în jurul acestor metrici pentru că sunt ușor de măsurat (teoretic) și poți cuantifica munca agenției.
Top Social Brands 2020 | Facebook https://www.facebook.com/events/2374377392868422/
Află care sunt cele mai puternice branduri în social media în 2020!
Conferinţa Top Social Brands prezintă în fiecare an cele mai eficiente strategii de promovare în reţelele sociale şi identifică tendinţele industriei digitale.

Studiul reuneşte brandurile care au reuşit cele mai bune campanii şi cel mai coerent mix de comunicare în social media marketing cu specialiştii care vor aduce în prim plan provocările industriei în 2020.

127-Point Local SEO Checklist for 2020 (with Working Examples) https://www.robbierichards.com/seo/local-seo-checklist/
Are you struggling to rank your local business in Google, Bing and other search engines?
Two articles on writing:

How Great Writing Begins – Better Humans – Medium https://medium.com/better-humans/how-great-writing-begins-58e3bbf82137

Analyzing the patterns of first paragraphs from 94 of the most compelling feature articles from The Atlantic, Fast Company, and NYT Opinion Editorials

How Great Writers End Their Articles – Better Humans – Medium https://medium.com/better-humans/how-great-writing-ends-3c8371378def

What you can learn from the final paragraphs of 100 top feature articles from Malcolm Gladwell, the Atlantic, Fast Company, and the New York Times

Hybrid positioning with CSS variables and max() – Lea Verou https://lea.verou.me/2020/06/hybrid-positioning-with-css-variables-and-max/

One of my side projects these days is a color space agnostic color conversion & manipulation library, which I’m developing together with my husband, Chris Lilley (you can see a sneak peek of its docs above).

 

Home – Rostype http://rostype.com/
All our fonts are, and will always be, free to download for both personal and commercial use.

SendTest.Email | Test send your HTML email https://sendtest.email/
Sendtest.email is a free and open-source tool for testing your email campaign’s HTML, ⚡4email, and plaintext versions before launch, in a real email client.

 

 

Search by Muzli https://search.muz.li/

Search for design elements.

Diacriticele, încotro… — Liviu Vasilescu https://www.liviuvasilescu.ro/blog/diacritice

Dacă te grăbești și vrei doar să vezi care sunt diacriticele corecte, iată-le mai jos.

Nu-ți irosesc timpul cu povești, tocmai pentru a încuraja și ușura scrierea cu diacriticele corecte. Totuși, dacă vrei să afli mai multe, după imaginile aflate mai jos vei găsi mai multe despre istoria acestor semne, aspecte tehnice și alte informații utile.

Why Google Ads Might Not Be Working for You https://www.searchenginejournal.com/google-ads-isnt-working/371215/

When a Google Ads account struggles, there are usually some go-to areas to check out first. Here are seven common issues to look at and how to fix them.

Webinar Virtual Summit & DWF: Cum adaptăm strategia SEO la contextul generat de Covid-19 https://dwf.ro/blog/webinar-virtual-summit-dwf-cum-adaptam-strategia-seo-la-contextul-generat-de-covid-19/

Miercuri, 1 iulie, ora 15:00, Mihai Vînătoru, Managing Partner la DWF, va susține un webinar în cadrul sesiunii speciale Virtual Summit, Back to Business.
Top Social Brands 2020 | Facebook https://www.facebook.com/events/2374377392868422/
Află care sunt cele mai puternice branduri în social media în 2020!
Conferinţa Top Social Brands prezintă în fiecare an cele mai eficiente strategii de promovare în reţelele sociale şi identifică tendinţele industriei digitale.
Joburi în Digital (79) – Sabina Cornovac Online https://www.sabinacornovac.ro/joburi-in-digital-79/
Pentru că articolele din această categorie de „Joburi in Social Media” au fost bine primite, iată că revin cu ediția 79. Vă doresc să vă ajute și să vă găsiți locul de muncă potrivit.

The Canva Backlink Empire: How Outreach & Content Led To A $6B Valuation https://foundationinc.co/lab/canva-seo

This is a complete breakdown of the Canva marketing strategy that helped the brand grow to a $6 billion valuation…

 

 

No – Safari 14 Does Not Block Google Analytics | Simo Ahava’s blog https://www.simoahava.com/analytics/no-safari-does-not-block-google-analytics/

No, Safari 14 (or any other version of Safari) will not block Google Analytics from loading and running on a website.

 

Download the SEO’s Local Search Cheat Sheet! – Moz https://moz.com/blog/local-seo-cheat-sheet
Whether you’ve just made a new hire at your agency, or your team simply wants to save time by having the most common local SEO resources, FAQs, and solutions all in one spot, the SEO’s Local Search Cheat Sheet is free to download and easy to print and share.

 

The Top 25 Most Influential PPC Experts of 2020 | PPC Hero https://www.ppchero.com/the-top-25-most-influential-ppc-experts-of-2020

Paid Media Marketers – the time has come! We are releasing the latest edition of The Top 25 Most Influential PPC Experts.

Google US ad revenue will drop for first time this year, eMarketer says https://www.cnbc.com/2020/06/22/google-ad-revenue-will-drop-this-year-emarketer-says.html

Google will see a 5.3% drop in US advertising revenue in 2020, eMarketer predicted in a new report, marking the first dip since the research firm began modeling the business in 2008.

Publicitatea politică pe Facebook în pandemie: cine a plătit și în favoarea cui https://pressone.ro/publicitatea-politica-pe-facebook-in-pandemie-cine-a-platit-si-in-favoarea-cui

În topul advertiserilor care au sponsorizat pe Facebook materiale pe teme politice, atât în starea de urgență cauzată de pandemia de COVID-19, cât și după anularea acesteia, se află principalele partide din România.

Disponibil gratuit în seara asta.

Episodul 6. Mihnea Măruță în dialog cu Lucian Despoiu – Carousel – TIFF UNLIMITED https://unlimited.tiff.ro/carousel/videos/episodul-6-mihnea-maru-a-in-dialog-cu-lucian-despoiu

The Dirty Secret to Ranking #1 on Google (Part 2 of 3) | SparkToro https://sparktoro.com/blog/the-dirty-secret-to-ranking-1-on-google-part-2-of-3/

Yesterday, we explored how Google puts their own products before any others, often regardless of quality. When they do, even when those results are superb, it discourages competition. Why bother building something better if Google’s going to send 70, 80, 90%+ of the search traffic to their own property?

Cât de des e ok să trimiți campanii de email pentru magazinul online? – Email Marketing Blog – Newsman https://blog.newsman.ro/cat-de-des-e-ok-sa-trimiti-campanii-de-email-pentru-magazinul-online/

Trimiterea a 1-2 newslettere pe săptămână. Este ideal pentru majoritatea magazinelor online, mai ales dacă abia sunt la început de drum cu email marketing-ul.

The simple cure for writer’s block | Seth’s Blog https://seths.blog/2020/06/the-simple-cure-for-writers-block/

The best way to address this isn’t to wait to be perfect. Because if you wait, you’ll never get there.

Bing’s search ranking factors; relevance, quality & credibility, user engagement, freshness, location and page load time https://searchengineland.com/bings-search-ranking-factors-relevance-quality-credibility-user-engagement-freshness-location-and-page-load-time-336924

Want to know how Bing ranks web pages? Here is how Bing describes it within its own guidelines.
Top Social Brands 2020 | Facebook https://www.facebook.com/events/2374377392868422/
Află care sunt cele mai puternice branduri în social media în 2020!
Conferinţa Top Social Brands prezintă în fiecare an cele mai eficiente strategii de promovare în reţelele sociale şi identifică tendinţele industriei digitale.
Joburi în Digital (80) – Sabina Cornovac Online https://www.sabinacornovac.ro/joburi-in-digital-80/
Pentru că articolele din această categorie de „Joburi in Social Media” au fost bine primite, iată că revin cu ediția 80. Wow, vă dați seama că asta înseamnă că postez aceste joburi de peste 6 ani și jumătate? Vă doresc să vă ajute și să vă găsiți locul de muncă potrivit.

Compania clujeană Blugento a lansat Zento, o nouă platformă pentru magazinele online – Revista Biz https://www.revistabiz.ro/compania-clujeana-blugento-a-lansat-zento-o-noua-platforma-pentru-magazinele-online/

Blugento, companie clujeană specializată în furnizarea de soluții de eCommerce, a lansat Zento, noua platformă eCommerce de tip SaaS bazată pe Magento 2.
Media industry in Romania: the 2019 edition of Media Fact Book http://www.mediafactbook.ro/
Looking back from 2030, we may say that 10 years ago there was a second infestation besides SARS-CoV-2, caused by a virus which we had hosted for a long time before – digitalization.

UPGRADE 100 Focus: Creativity vs Crisis | UPGRADE 100 – Install The Best Version of You https://www.upgrade100.com/Focus-Creativity

35+ Cannes Lions, including 3 Grand Prix won by teams using the thinking tools described in this online event

Why Google Ranks Singular and Plural Keywords Differently https://www.searchenginejournal.com/singular-plural-keywords-google/373297/
Google explains why the algorithm ranks singular and plural versions of a keyword differently
Screaming Frog SEO Spider Update – Version 13.0 | Screaming Frog https://www.screamingfrog.co.uk/seo-spider-13/

We are excited to announce the release of Screaming Frog SEO Spider version 13.0, codenamed internally as ‘Lockdown’.

ContentSpeed – (Parere obiectiva): Analiză, Performanță și Funcționalități testate https://www.seocupcake.ro/contentspeed-pareri/

ContentSpeed – În articolul de față, testăm soluția de e-commerce din perspectiva unui specialist cu experiență de 10+ ani în comerțul electronic.

Survey: 734 Marketing Professionals Share How They’re Hiring in the 2020 Recession | SparkToro https://sparktoro.com/blog/survey-734-marketing-professionals-share-how-theyre-hiring-in-the-2020-recession/

If you’re a marketing student about to graduate, a job-seeker considering the field of marketing, or someone who’s looking to advance in their marketing career, this report is for you. Marketing is an immense, growing, and well-paid field, and is one of the few where credentials and alma mater mean far less than quality of work and level of knowledge.

[Guest post] Scrierea de texte bine realizate, sfaturi de la A la Z https://calinbiris.ro/sfaturi-despre-scrierea-de-texte-bine-realizate/

În această calitate, vin cu câteva idei despre cum ar putea arăta textele pe o pagină.

Information And Information Architecture: The BIG Picture — Smashing Magazine https://www.smashingmagazine.com/2020/07/information-architecture-big-picture/

We are living in a world exploding with information, but how do we find what is relevant to us at the time that we need it?

YouTube Sans: The Making of a Typeface – Library – Google Design https://design.google/library/youtube-sans-the-making-of-a-typeface/
How YouTube created a tailor-made font that doubles as a brand ambassador
An Alternative Approach to XML Sitemaps | ohgm https://ohgm.co.uk/an-alternative-approach-to-xml-sitemaps/

The number of submitted URLs has fallen from 159k to 156.6k, but the number of indexed URLs has increased from 105k to 124k. Nineteen thousand more URLs are now eligible to receive organic traffic. One template went from 58% of URLs indexed to 76%.
Rețeaua de Podcasturi – Thinkdigital https://www.thinkdigital.net/ro/podcast/
Downloadează preview-ul primului studiu legat de evoluția și consumul de podcast în România, realizat de BRAT – Biroul Român de Audit Transmedia – la inițiativa Banca Transilvania. Cu sprijinul Thinkdigital.

Îmbunătățește strategia SEO prin 3 moduri de analiză de date | Blog-ul GPeC https://www.gpec.ro/blog/3-moduri-in-care-te-poti-uita-la-date-pentru-a-lua-decizii-si-a-imbunatati-strategia-seo

Pe lângă suita de tool-uri pe care o folosim în cadrul DWF, am dezvoltat intern o serie de instrumente pentru a ne conecta la datele clienților și pentru a putea lua decizii sau a livra strategii puternice bazate pe date.

OPEN POSITIONS la Upswing – Technical SEO – Upswing Seo Agency https://upswing.ro/open-positions-la-upswing-technical-seo/

Dacă poți explica și trezit din somn care e treaba cu canonical, noindex, hreflang și internal linking, atunci ai ajuns unde trebuie.
Visualfest 2020 – Homepage https://www.visualfest.ro/
Dupa doua editii dedicate fenomenului Instagram, conferinta revine cu un nou format si un nou nume. Visualfest este o sarbatoare a comunicarii vizuale, un loc de intalnire, chiar si virtual al creatorilor de continut cu branduri interesate de tendintele momentului in social media. Te invitam sa fii alaturi de noi.

Interview with Sparktoro’s Co-Founder, Rand Fishkin https://blog.salesflare.com/interview-rand-fishkin-sparktoro

For this forty-second episode, I talked to Rand Fishkin, formerly Co-Founder and CEO of Moz and now Co-Founder and CEO of Sparktoro, a new solution and data provider for audience intelligence.

How to Analyze Instagram Stories Ads : Social Media Examiner https://www.socialmediaexaminer.com/how-to-analyze-instagram-stories-ads/

In this article, you’ll discover how to analyze Instagram Stories ads data so you can find out what’s working and what isn’t.
Is WebP really better than JPEG? – siipo.la https://siipo.la/blog/is-webp-really-better-than-jpeg
If you have used tools like Google’s PageSpeed Insights, you probably have run into a suggestion to use “next-gen image formats”, namely Google’s WebP image format. Google claims that their WebP format is 25 – 34% smaller than JPEG at equivalent quality.

SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday – Moz https://moz.com/blog/business-side-of-seo

SEO has become more important than ever, but it isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations.

Apple Is Killing A Billion-Dollar Ad Industry With One Popup | by Anupam Chugh | Mac O’Clock | Jul, 2020 | Medium https://medium.com/macoclock/apple-is-killing-a-billion-dollar-ad-industry-with-one-popup-2f83d182837f

The new iOS 14 privacy feature spells trouble for advertisement agencies and promises to end an era of personalized ads
Only 9% of visitors give GDPR consent to be tracked https://markosaric.com/gdpr-consent/
TL;DR: 90%+ of your visitors will not give the GDPR consent
eCommerce Stack | eCommerce Marketing Inspiration https://www.ecommercestack.co/

eCommerce Stack curates & adds the best marketing inspiration to help inspire growth for eCommerce entrepreneurs & enthusiasts

app · Streamlit http://html-table-scraper.herokuapp.com/

HTML Table Scraper 🕸️

A simple HTML table scraper made in Python 🐍 & the amazing Streamlit!

How Big Tech Makes Their Billions – Visual Capitalist https://www.visualcapitalist.com/how-big-tech-makes-their-billions-2020/

Across the board, greater technological adoption is the biggest driver of increased revenues.

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Sunt două tipuri de știri - de top (cele mai importante știri, care au fost publicate pe rețelele sociale) și "obișnuite" - cam tot ce citim noi pe tema SEO/PPC (și online marketing, în general).

Dacă doriți să citiți pe viitor astfel de știri, vă puteți abona la newsletter sau la feedul RSS.

Vedeți această resursă (Lucrul cu 100 de taburi pe Olivian.ro) pentru detalii despre cum să lucrați cu multe taburi în același timp.

Am creat un Grup Google dedicat pentru a citi știri SEO mai rapid.

Notă Olivian Breda: Dacă doriți să citiți despre sursele mele de știri, inclusiv cele de SEO, vedeți articolul: Ce citesc în online? (newslettere + site-uri) - Blog de Olivian Breda.