Știrile de top săptămânale #30 #stiriseoppc

DWF Talk – „Mixul de marketing: tactici, audiențe, platforme și integrare AI pentru campanii digitale de succes în 2024” https://docs.google.com/forms/d/e/1FAIpQLSe3SUhuNSTjyHeJlXLx_nJUZ_XpRHFhiNI_nZfESfT10vM2lA/viewform

Agenda Evenimentului

Adresa: Sediu DWF, str. Delea Veche, nr. 24, corp D, et. 5

Când: 28 mai, 2024

Food Content Creators Conference – Participare https://foodcontentcreators.ro/participare/#up

11 iunie 2024 • Hotel JW Marriott

Techsylvania | June 26-27, 2024 | Best Price for Tickets https://techsylvania.com/

June 26-27, 2024

Cluj-Napoca, Transylvania, Romania

Înregistrarea masterclassului despre social media – Și Blondele Gândesc https://www.siblondelegandesc.ro/2024/04/17/inregistrarea-masterclassului-despre-social-media/

Dați play de la minutul 4. Mai jos este și linkul de înscriere.

How to archive your Universal Analytics historical data https://searchengineland.com/archive-universal-analytics-historical-data-440552

Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.

WordPress 6.5 Enhances SEO With ‚Lastmod’ Support https://www.searchenginejournal.com/wordpress-6-5-enhances-seo-with-lastmod-support/517013/

WordPress 6.5 natively supports lastmod for sitemaps.

Lastmod helps search engines crawl sites efficiently.

Google’s Gary Illyes recommends upgrading.

AI now surpasses humans in almost all performance benchmarks https://newatlas.com/technology/ai-index-report-global-impact/

Stand back and take a look at the last two years of AI progress as a whole… AI is catching up with humans so quickly, in so many areas, that frankly, we need new tests.

UE pregătește măsuri împotriva platformelor chinezești de comerț Temu și Shein | AUDIO : Europa FM https://www.europafm.ro/ue-masuri-impotriva-platforme-chinezesti-comert-temu-shein/

Măsură pregătită de Uniunea Europeană împotriva platformelor chinezești de comerț Temu și Shein. Coletele de valoare mică să nu mai fie scutite de taxe de import. Retailerii online au invadat Europa cu haine, accesorii și gadgeturi la prețuri reduse, fabricate în China.

Rezultate mai bune pentru campaniile online, prin asigurarea unui tracking corespunzător – Deep Dive https://www.deepdive.ro/blog/rezultate-mai-bune-pentru-campaniile-online-prin-asigurarea-unui-tracking-corespunzator/

Săptămâna aceasta, la GPeC Summit, am avut plăcerea de a susține un workshop dedicat tracking-ului pentru optimizarea campaniilor online, unde am explicat cum funcționează algoritmii de la Google și Meta (Facebook) și de ce aceștia au nevoie de un tracking corespunzător pentru a obține cele mai bune rezultate.

Canva tackled digital design — and now the office suite is next – The Verge https://www.theverge.com/2024/5/23/24163356/canva-enterprise-announcement-design-platform-redesign

/ A whole new editing experience and Canva Enterprise package targets businesses using a mixed bag of workspace tools.

Google delays third-party cookie phase-out to 2025 (maybe) https://searchengineland.com/google-third-party-cookie-phase-out-third-delay-439864

For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.

Humans can barely distinguish AI-generated content from human-created content https://the-decoder.com/humans-can-hardly-distinguish-ai-generated-content-from-real-content/

AI-generated images, text, and audio files are now so convincing that humans can no longer reliably distinguish them from human-made content, according to a study by researchers at the CISPA Helmholtz Center for Information Security.

Gen Z mostly doesn’t care if influencers are actual humans, new study shows – Digital Culture https://me.mashable.com/digital-culture/41341/gen-z-mostly-doesnt-care-if-influencers-are-actual-humans-new-study-shows

AI influencers could actually benefit brands looking to connect with Gen Z consumers.

Why your small goods come in gigantic boxes https://www.bbc.com/worklife/article/20240415-why-your-small-goods-come-in-gigantic-boxes

Even the tiniest purchases often end up in massive packaging. It’s not necessarily company carelessness – but it’s still a big problem.

Google Ads To Automatically Pause Low-Activity Keywords In June https://www.seroundtable.com/google-ads-pause-low-activity-keywords-37322.html

Google Ads will automatically pause low-activity keywords starting in June 2024. That means campaigns with keywords that were created over 13 months ago and have zero impressions over the past 13 months will be paused.

Publicați automat articole pe Twitter https://mariuscucu.ro/publicati-automat-articole-pe-twitter/

E vorba despre Autopost for X. Am testat ieri, funcționează perfect. Nu e chiar click-click, trebuie să faceți cont pentru API la Twitter, dar merită.

Rezerva bilete acum la Gomag MeetUp si hai sa ne vedem! https://www.gomag.ro/blog/meetup/

Antreprenoriat în eCommerce: primii pași, de la teorie, la practică

hai sa ne vedem in 5 iunie 2024

BT Stup, Calea Serban Voda 206

Researchers crack 11-year-old password, recover $3 million in bitcoin | Ars Technica https://arstechnica.com/information-technology/2024/05/researchers-crack-11-year-old-password-recover-3-million-in-bitcoin/

A flaw with the digital wallet and a bit of luck did the trick.

Hardly any of us are using AI tools like ChatGPT, study says – here’s why | TechRadar https://www.techradar.com/computing/artificial-intelligence/hardly-any-of-us-are-using-ai-tools-like-chatgpt-study-says-heres-why

AI is still strictly for early adopters, it seems

Michael Aagaard, expert recunoscut în optimizarea conversiilor, explorează psihologia dezamăgirii – Stirileprotv.ro https://stirileprotv.ro/stiri/eplan/michael-aagaard-expert-recunoscut-in-optimizarea-conversiilor-exploreaza-psihologia-dezamagirii.html

Într-o ediție specială a emisiunii ePlan, Andrei Radu îl are invitat pe Michael Aagaard să exploreze complexitatea dezamăgirii și influența acesteia asupra comportamentului online.

The World’s Fastest Typist Is 17 Years Old, and His Next Trick Is Topping 305 Words Per Minute | PCMag https://www.pcmag.com/articles/the-worlds-fastest-typist-is-17-years-old-and-types-at-305-wpm

How fast, exactly? Watch him break 300 words per minute (WPM) in the video below.

WordPress Releases Way To Build Sites On A Windows Desktop https://www.searchenginejournal.com/wordpress-releases-way-to-build-sites-on-a-windows-desktop/517871/

WordPress.com has now released a solution to the problem of local WordPress development that’s specific to WordPress and makes it easier for WordPress users to test, develop and learn how to become more comfortable with WordPress. It’s easy to break a WordPress site and until now there was never an easy way to test WordPress plugins without additional expense or to just plain old learn how to use WordPress.

Platforma SAL a Protecției Consumatorului va arbitra și reclamațiile transfrontaliere ale consumatorilor români – Blog – Termene https://termene.ro/articole/platforma-sal-va-arbitra-si-reclamatiile-transfrontaliere-ale-consumatorilor-romani

Direcția de Soluționare Alternativă a Litigiilor din cadrul Agenției Naționale pentru Protecția Consumatorilor (ANPC) va media și sesizările transfrontaliere dintre consumatorii români și companiile din străinătate. În platforma SAL din cadrul ANPC, aceste sesizări se pot înregistra online și vor fi apoi preluate de un specialist care va comunica apoi cu furnizorul de produse sau servicii.

There’s No Such Thing as “Accurate” Search Volume https://ahrefs.com/blog/accurate-search-volume/

There’s NO SUCH THING as an accurate search volume:

The volumes in Google Keyword Planner aren’t accurate.

The “Impressions” in GSC aren’t accurate either.

And the metric itself is just an average of the past data.

Google Aims to Make Stolen Cookies Useless for Attackers https://www.bitdefender.com/blog/hotforsecurity/google-aims-to-make-stolen-cookies-useless-for-attackers/

“By binding authentication sessions to the device, DBSC aims to disrupt the cookie theft industry since exfiltrating these cookies will no longer have any value,” explained Google in a post. “We think this will substantially reduce the success rate of cookie theft malware. Attackers would be forced to act locally on the device, which makes on-device detection and cleanup more effective, both for anti-virus software as well as for enterprise managed devices.”

HARO Has Been Dead for a While https://ahrefs.com/blog/rip-haro/

Every SEO’s favorite (link-building) collaboration tool, HARO, was officially killed off for good last week by Cision. It’s now been wrapped into a new product: Connectively.

Books don’t sell | Seth’s Blog https://seths.blog/2024/04/books-dont-sell/

Write a book because you can and because it might make a difference. But don’t listen to your publisher’s suggestions simply to sell more copies. You probably won’t.

96% of Europeans shopped online in Q1 https://ecommercenews.eu/96-of-europeans-shopped-online-in-q1/

At least 95.8 percent of European consumers shopped online in the first quarter of this year. In the United Kingdom, that percentage was 93 percent. And in the Netherlanders, 96 percent of consumers shopped online.

6 concluzii pentru planul tau de marketing si crestere, de la Gomag https://www.gomag.ro/blog/planul-tau-de-marketing-si-crestere-gomag-meetup-cluj/

Curiozitatea informeaza creativitatea.

E aproape imposibil sa creezi ceva fara sa stii, sa afli sau sa traiesti lucruri pe care curiozitatea te-a impins de la spate sa le faci.

Majoritatea marilor creatori au fost cititori avizi sau au trait vieti care ne demonstreaza acest sentiment. De exemplu, Hemingway a fost un mare vanator, pescar, calator, medic si un bucatar entuziast.

John Steinbeck a fost un adevarat Peeping Tom 🙂.

Robots.txt Generator – A beautifully open-source robots.txt generator https://www.generaterobotstxt.com/

The right robots.txt file for your project

Link Rot and Digital Decay on Government, News and Other Webpages | Pew Research Center https://www.pewresearch.org/data-labs/2024/05/17/when-online-content-disappears/

38% of webpages that existed in 2013 are no longer accessible a decade later

SocialPedia 60 – SocialPedia https://socialpedia.ro/socialpedia-60/

Te așteptăm pe 11 iunie 2024, de la ora 18:30, la Restaurant Monarh din București (Calea Plevnei 44-46), pentru o ediție SocialPedia despre How To Digital Detox, powered by ANSWEAR. La SocialPedia 60 descoperim cât de important este să avem grijă de noi, fizic și psihic, să luăm pauze și să ne organizăm mai bine timpul.

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