Știrile SEO și PPC ale lunii august 2020

Mai jos, resursele cele mai importante, pentru mine, din luna august 2020.

Writing in a Business Context https://docs.google.com/document/d/1PqbdAnYM79tLvO3yWCt2QH2T1HuQ58poNUsM7QzuE-c/edit#

Home | Laws of UX https://lawsofux.com/

Users often perceive aesthetically pleasing design as design that’s more usable.

I am Russ Jones, Principal Search Scientist at System1, Adjunct Search Scientist at Moz – AMA : TechSEO https://www.reddit.com/r/TechSEO/comments/i308xk/i_am_russ_jones_principal_search_scientist_at/

I am Russ Jones. I have practiced SEO since 2005. I cut my teeth in black hat SEO but soon transitioned to more risk averse tactics while at Virante, now Hive Digital. I’ve launched multiple SaaS products, sold multiple companies, and have enjoyed the last several years in primarily a R&D role with Moz and now System1. I blog at the Google Cache. Ask me anything!.

Chat Bubble Blindness | Atlist https://www.atlistmaps.com/in-good-company/chat-bubble-blindness

How removing our live chat bubble led to more conversations.

SEO myth-busting: What is not a Google search ranking factor https://searchengineland.com/seo-myth-busting-what-is-not-a-google-search-ranking-factor-338741

Google has said it doesn’t use these signals to inform where your site ranks in organic search results.

To Head Off Regulators, Google Makes Certain Words Taboo – The Markup https://themarkup.org/google-the-giant/2020/08/07/google-documents-show-taboo-words-antitrust

The Markup obtained internal documents that coach new employees to avoid creating “very real legal risks” in using words like “market” and “networkeffects”

Big Google Update Rolling Out Now – August 10th https://www.seroundtable.com/big-google-update-rolling-out-now-august-10th-29922.html

UPDATE at 11:55pm ET: Google has told me this was a glitch, a bug, and it should be resolved. There are more details and examples of this being a bug and being fixed over here.

Top Afiliați și alte noutăți Profitshare pentru Advertiseri și Afiliați! – Marketing afiliat – Profitshare Blog https://blog.profitshare.ro/top-afiliati-profitshare/

Profitshare vine cu noi funcționalități care vor ajuta afiliații și advertiserii să utilizeze mai ușor platforma și să facă lucrurile mai interactive.

15 Insanely Efficient Google Sheets Formulas for SEOs | Pigzilla https://www.pigzilla.co/articles/15-insanely-efficient-google-sheets-formulas-for-seos/

So I love Google Sheets and use it daily for my work as an SEO. I wanted to share the top 15 Google Sheets formulas and features I use to shave hours off my work week and make my life easier.

Google: Heading Tags are a Strong Signal – Search Engine Journal https://www.searchenginejournal.com/google-heading-tags-important/377592/

Google’s John Mueller says that heading tags send a strong signal about the content.

Frank Chimero · What Screens Want https://frankchimero.com/blog/2013/what-screens-want/

I read books, looked at art, listened to my heroes, and sketched out scratchy thoughts of my own to search for any sensible response to a question that had been lodged in my head for months: What does it mean to natively design for screens?

PDF: Still Unfit for Human Consumption, 20 Years Later https://www.nngroup.com/articles/pdf-unfit-for-human-consumption/

Summary: Research spanning 20 years proves PDFs are problematic for online reading. Yet they’re still prevalent and users continue to get lost in them. They’re unpleasant to read and navigate and remain unfit for digital-content display.

SEO in Orbit – Technical SEO webinar series https://www.oncrawl.com/seoinorbit/

The first ever webinar series sending SEO into space!

SEO Camp Day Lyon 9 septembre 2020 – SEO Camp https://www.seo-camp.org/evenement/seo-camp-day-lyon-9-septembre-2020/

Retrouvez-nous au SEO Camp Day Lyon le 9 septembre 2020 à l’Hôtel de région, un lieu haut de gamme idéal pour accueillir une journée de conférence de haut niveau !

Brand storytelling: How to sell more with the proven 7-step framework. https://www.grow-force.com/brand-storytelling-framework/

You can understand when you hear a good story. And you then decide to keep listening, reading or watching. The same goes for your website visitors, they can tell if a brand has a good story. And if not, they’ll not buy from you.

How to Improve Email Deliverability Rates (24 Expert Tips) https://whatsaytheexperts.com/improve-email-deliverability/

If your email deliverability rates are low, don’t throw the towel in just yet. There ARE lots of things you can do to remedy this.

Google Tag Manager în Cloud WebAnalyst https://webanalyst.ro/2020/gtm-server-side/

Această versiune permite mutarea tag-urilor de pe site sau din aplicație în Google Cloud. Vine cu multe schimbări față de ce am fost obișnuiți până acum, așa că în timp poate fi o schimbare majoră la modul în care vom face web analytics, digital analytics sau tracking pentru marketing, în general.

The Best SEO Tools: 143 SEO Experts Cast Votes (Plus Leaderboard) https://www.robbierichards.com/seo/best-seo-tools/

Looking for the best SEO tools? We reached out to 400+ experts and used their insights to compile the SEO toolset below.

Serie nouă – Mavericks Digital Academy https://mavericks.ro/digital-academy

Structurarea informației despre Google Ads Search, Display și Video, campaniile de Facebook Ads și interpretarea rezultatelor în Google Analytics

How Users Read on the Web https://www.nngroup.com/articles/how-users-read-on-the-web/

Summary: They don’t. People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences.

Job Specialist Marketing Online – Moloso https://moloso.ro/blog/job-specialist-marketing-online/

Cautam doi colegi noi cu experienta in Google Ads și Facebook Ads.

Daca ai lucrat minim 2 ani cu Google Ads si/sau Facebook Ads si iti place sa-ti petreci timpul cu prietenii si sa vorbiti despre marketing online, esti potrivit pentru gasca noastra.

ecomTEAM 2020 – A new era for the Romanian E-commerce industry https://www.ecomteam.ro/2020/



28 – 29 septembrie

Digital Debrief – New Ecommerce Setup and Reporting in Google Analytics App+Web https://www.kristaseiden.com/new-ecommerce-setup-and-reporting-in-google-analytics-appweb/

The wait is over! Ecommerce reporting is finally here for App+Web properties in Google Analytics!

Probabilistic Thinking in SEO – Andrew Charlton https://bertiecharlton.com/probabilistic-thinking-in-seo/

Most decisions in SEO involve hidden information and outside influence. The most obvious of which is Google’s algorithm, which updates regularly and is, for the most part, a black box.

Bryan Harris on Twitter: “Two ways to think of your business: 1. Tool Thinking 2. Problem Thinking Tool Thinking is dangerous and backwards. Short term. Doesn’t endure. Ex: “I want to start a paid newsletter” Thread 👇🏼” / Twitter https://twitter.com/harris_bryan/status/1296782480746438656

Harry’s Marketing Examples on Twitter: “Conversational copy is writing how you talk. No sales megaphone. No business speak. But that’s easier said than done. So I’ve put together my guide. THREAD…” / Twitter https://twitter.com/goodmarketinghq/status/1293909400751505409

Conversational copy is writing how you talk.

No sales megaphone. No business speak.

Publicitate “otrăvită” pe Facebook. Zeci de pagini cu proprietari ascunși plătesc publicitate politică la început de campanie https://pressone.ro/publicitate-otravita-pe-facebook-zeci-de-pagini-cu-proprietari-ascunsi-platesc-publicitate-politica-la-inceput-de-campanie

Zeci de pagini de Facebook cu proprietari ascunși, unele apărute în ultimele luni, plătesc publicitate politică, distorsionând percepția publicului care utilizează platforma de socializare.

PDF: Still Unfit for Human Consumption, 20 Years Later https://www.nngroup.com/articles/pdf-unfit-for-human-consumption/

Summary: Research spanning 20 years proves PDFs are problematic for online reading. Yet they’re still prevalent and users continue to get lost in them. They’re unpleasant to read and navigate and remain unfit for digital-content display.

Forecast Forge — ML forecasting in Google Sheets https://www.forecastforge.com/

The Whimsical Web https://whimsical.club/3/

A curated list of sites with an extra bit of fun.

Mental Models: The Best Way to Make Intelligent Decisions (109 Models Explained) https://fs.blog/mental-models/

This guide explores everything you need to know about mental models. By the time you’re done, you’ll think better, make fewer mistakes, and get better results.

Instagram Carousels Are the Most Engaging Post Type [STUDY] https://www.searchenginejournal.com/instagram-carousels/379311/

A study of over 22 million Instagram posts finds carousels are the most engaging type of post.

Alfred Grupstra - The Read Club
Alfred Grupstra – The Read Club, https://flic.kr/p/S7nuTb
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