Inside the Balkans: Where the eCommerce opportunities are in 2026 – interview with Nikola Ilchev
This interview with Nikola Ilchev, founder of the Balkan eCommerce Summit, takes a clear-eyed look at where the biggest opportunities lie across the region in 2026. Ilchev breaks down growth hotspots and standout categories, compares logistics strengths market by market, and explains the cross-border moves that actually work for sellers entering Bulgaria, Romania, Greece, Croatia, and beyond. He also highlights …