Știrile PPC și SEO ale lunii octombrie 2022

Mai jos, resursele PPC și SEO cele mai importante, pentru mine, din luna octombrie 2022.

Hai la SocialPedia 42 despre The Power of Communities – Sabina Cornovac Online



✅ Ediția 42 a SocialPedia are loc pe 11 octombrie 2022, de la ora 18:30, offline, despre The Power of Communities și este powered by Eisberg România.


The State of Technical SEO 2023 Survey – Women in Tech SEO and Aira http://aira.net/state-of-technical-seo/survey/


Welcome to the State of Technical SEO Survey, run by Women in Tech SEO and Aira.


Google Gives Advice On When Copy Sites Outrank Your Original Content https://www.seroundtable.com/google-copy-sites-outrank-your-original-content-34190.html


Danny Sullivan from Google provided some advice and took some feedback on a specific example of when an original piece of research from a website was being outranked by a site copying its information.


Google Says Anything That Talks About Link Juice Should Be Ignored https://www.seroundtable.com/google-link-juice-ignore-34179.html


Google’s John Mueller said it again, he said on Twitter „anything that talks about „link juice” should be ignored.” Instead, he said you should „go and make awesome websites with content that’s useful and inspirational to real people.”


DTC E-Commerce: User Reviews Are Much Less Important for DTC Sites – Articles – Baymard Institute https://baymard.com/blog/user-reviews-dtc


Our large-scale testing of DTC e-commerce sites reveal that users are extremely skeptical of reviews on direct-to-consumer sites — far more than on standard e-commerce sites.


Instagram Ads: Un Must Have Pentru Creșteri de Lungă Durată • Limitless Agency https://limitless.ro/blog/instagram-ads/


Într-o lume a tehnologiei, Instagram a acaparat o mare parte dintre utilizatori, precum și companii care doresc să-și construiască un brand puternic, să găsească noi clienți și să-și crească vânzările.


Fallback Font Generator https://screenspan.net/fallback


Reduce Cumulative Layout Shift (CLS) by adjusting web fonts and system font fallbacks using special @font-face descriptors. See demo.


Pratham on Twitter: „HTML is the most ignored technology. 7 tips that you didn’t know about them yet: 🧵” / Twitter https://twitter.com/prathkum/status/1575915119170797571?s=46&t=gQHigNGMIHoZTQ9fhgWLZg


Regex For SEO: How to use Regular Expressions (with Examples) | Complete Guide to Regex SEO https://www.jcchouinard.com/regex-for-seo/


In this guide, I will show you how to use Regex for SEO, even if you have no programming knowledge.


UX Audit vs Usability Testing – When it’s best to choose each? – Zitec https://zitec.com/blog/ux-audit-vs-usability-testing/


Both UX audits and Usability Testing are useful in this situation. But Alex Axon, Zitec’s Chief Experience Officer, will disclose in the following lines what each of these methods solves specifically. By the end of this text you’ll know when and how to best employ each of the methods.


GIFs Without the .gif: The Most Performant Image and Video Options Right Now | CSS-Tricks – CSS-Tricks https://css-tricks.com/gifs-without-the-gif-the-most-performant-image-and-video-options-right-now/?ref=refind


So you want an auto-playing looping video without sound? In popular vernacular this is the very meaning of the word GIF. The word has stuck around but the image format itself is ancient and obsolete.


How to kickstart and scale a consumer business—Step 4: Find your early adopters by doing things that don’t scale https://www.lennysnewsletter.com/p/consumer-business-find-first-users


In this post, we bring it all together to go find your first 1,000 users.


BrightonSEO Slides – Google Sheets https://docs.google.com/spreadsheets/d/1xHNjavTqYKr3etrvL0VBfZ-1Xcd6_gNDXvIxrWGrzik/edit#gid=181212398


Oisín Moran | How I Made a Self-Quoting Tweet https://oisinmoran.com/quinetweet


Or the real reason Twitter doesn’t want you to have an edit button.


Brave browser to start blocking annoying cookie consent banners https://www.bleepingcomputer.com/news/security/brave-browser-to-start-blocking-annoying-cookie-consent-banners/


The Brave browser will soon allows users to block annoying and potentially privacy-harming cookie consent banners on all websites they visit.


Cheap Books! https://www.pagesonpages.com/


We scour the internet to find the cheapest book, so you don’t have to.


WhatsApp launches paid subscription for businesses – GSMArena.com news https://www.gsmarena.com/whatsapp_launches_paid_subscription_for_businesses-news-56094.php


WhatsApp’s premium subscription service hasn’t officially launched yet and it’s only available to beta users. This means that only the WhatsApp beta program members can access the Premium menu, where all extra features reside.


Google Tag – gtag.js 2.0 https://webanalyst.ro/2022/google-tag/


În primul rând, au schimbat numele acestui pixel din Global Site Tag în Google Tag. Cred ca numele nou este mai potrivit și mai ușor de înțeles, fiind mai clar pentru clienții de Google Ads sau Google Analytics că este vorba de pixelul Google, după cum îi spune și numele actual.


YouTube to broadly support the @username format with launch of YouTube handles | TechCrunch https://techcrunch.com/2022/10/10/youtube-to-broadly-support-the-username-format-with-launch-of-youtube-handles/


YouTube is making it easier for creators to direct viewers to their channels. The company today announced “handles,” a new way for creators to identify their channel with an @username format in order to interact with their viewers across YouTube Shorts, channel pages, in video descriptions, in comments and more.


Gmail is getting the security upgrade it’s always needed | TechRadar https://www.techradar.com/news/gmail-is-getting-the-security-upgrade-its-always-needed


Under this system, data will be encrypted on the end user’s device before being transmitted to datacenter servers, which means not even Google will have access to the encryption keys necessary to gain access.


The changemakers of SEO – Re:signal https://resignal.com/seo/the-changemakers-of-seo/


Let this be something you return back to when you are seeking the positive, and the ways we can make our industry sustainable and supportive in the long-term.


Firefox Eliminates URL Tracking Parameters: What Marketers Should Know https://blog.hubspot.com/marketing/firefox-eliminates-url-tracking-parameters-what-marketers-should-know


In June 2022, Mozilla Firefox 102 was released with a feature that strips query parameters from URLs that track users as they navigate the web. The feature is called „Query Parameter Stripping,” and the purpose is to protect the privacy of users who don’t want to be trailed online.


Now that Firefox has given its users the ability to strip query parameters, here’s what marketers need to know.


Pentru Influenceri. Cu i mare – Orlando Nicoară https://www.orlando.ro/2022/10/06/pentru-influenceri-cu-i-mare/


Am aflat pana la urma parola de la blog asa ca voi relua scrierea aici, constient ca relatia mea cu Zuck, care a depasit faza de iubire platonica, se va incheia, mai devreme sau mai tarziu. Asa ca mai treceti pe aici din cand in cand. Voi scrie despre tehnologie, media, politica si alte chestii mai mult sau mai putin plictisicoase.


Cine să fie oare 🐘 din cameră? – Marketing afiliat – Profitshare Blog https://blog.profitshare.ro/elefant-ro/


Cine să fie oare 🐘 din cameră?

Elefant.ro, care face acum parte din echipa de advertiseri Profitshare


Lansare GPayments, update SEO Avansat si alte noutati Gomag https://www.gomag.ro/blog/gpayments-update-seo-avansat-gobots-noutati/


Mentionata in premiera la Gomag Black Friday SUMMIT pe 3 octombrie, GPayments este o aplicatie speciala pe care am vrut sa o pomenesc inca din introducere. Reprezinta doar primul pas in directia pe care vrem sa ducem Gomag in urmatorii ani.


Ad-free? Think again: The product placement business is only getting bigger https://www.marketingbrew.com/stories/2022/02/15/ad-free-think-again-the-product-placement-business-is-only-getting-bigger


From cars to bags of chips, brands that can’t advertise during shows are showing up within them instead.


The Ultimate Social Media Marketing Checklist [Infographic] https://www.studioid.com/springboard/tools-templates/the-ultimate-social-media-marketing-checklist-infographic/


So what are the right elements to track? The team from SEMRush have put together a new overview of essential social media marketing elements, which will help to guide your thinking and planning, in order to maximize your SMM performance.


Google Sheets Templates | 10 Free Google Sheets Templates for Business https://offers.hubspot.com/google-sheets-templates


10 free Google Sheets templates for your business’s marketing, sales, and customer service needs.


QR codes | Dan Hollick 🇿🇦 https://typefully.com/DanHollick/qr-codes-T7tLlNi


Ever wondered how a QR code works?

No, me neither but it’s low-key fascinating.


How Bots Corrupted Advertising | WIRED https://www.wired.com/story/bots-online-advertising/


Botmasters have created a Kafkaesque system where companies are paying huge sums to show their ads to bots. And everyone is fine with this.


Complete list of SEO + eCommerce conferences in 2023 – Re:signal https://resignal.com/blog/seo-ecommerce-conferences-2023/


In case you’re looking for a list of SEO + eCommerce conferences, we’ve created a list and publicly shared as a Google Sheet.


Brighton SEO Competition | Siren Craft Brew https://www.sirencraftbrew.com/stories-and-events/events/brighton-seo-competition


All we want from you is your suggestion for a new beer. Have fun with it, be creative and get those pun-juices flowing. If it’s something we end up making, we’ll even send you a free case of it.


Rezultate 2Performant Q3 2022 – 24 milioane de euro vânzări generate (+42%), 1,5 milioane de euro comisioane afiliați (+36%) – 2Performant Blog https://ro.2performant.com/blog/rezultate-2performant-q3-2022/


În al treilea trimestru din 2022, cei aproximativ 9.000 de utilizatori ai platformei au trimis 20,2 milioane de clickuri către magazinele online din 2Performant, concretizate în 464.000 de vânzări online, o majorare de 45% față de Q3 2021, în valoare de 24 milioane de euro (excluzând TVA), o creștere de 42% în comparație cu aceeași perioadă a anului trecut. Comisioanele generate au însumat 1,5 milioane de euro, în creștere cu 36% față de 2021.


One trick Apple uses to make you think green bubbles are “gross” | UX Collective https://uxdesign.cc/how-apple-makes-you-think-green-bubbles-gross-e03b52b12fed


A brilliant trick you should probably never use.


Refreshed guidelines for site owners  |  Google Search Central Blog  |  Google Developers https://developers.google.com/search/blog/2022/10/search-essentials


In 2002 we launched a page with a set of guidelines for site owners that gave an overview of best practices when it came to building a site. We called this page „Webmaster Guidelines” and it’s been with us ever since. Since then we added a lot of information to these guidelines to help site owners build the site that’s right for their users who visit through Google Search.


How to Measure „Hard-to-Measure” Marketing Channels – SparkToro https://sparktoro.com/blog/how-to-measure-hard-to-measure-marketing-channels/


So, let’s talk about measuring the hard-to-measure.


How a Ghostwriter Makes $200,000 a Year Writing Tweets for Top Silicon Valley Investors https://www.businessinsider.com/twitter-ghostwriter-silicon-valley-vc-venture-founder-san-francisco-2022-10


This as-told-to essay is based on a conversation with the founder of a tech startup who ghostwrites tweets for venture capitalists.


Daca Romania ar avea propriul motor de cautare, ce nume ar avea? : Romania https://www.reddit.com/r/Romania/comments/y2uhrn/daca_romania_ar_avea_propriul_motor_de_cautare_ce/


(înscriere gratuită; online)

SMX® Next | Search Marketing Training | Online November 15-16, 2022 https://marketinglandevents.com/smx/next/


Tuesday and Wednesday, November 15-16, 2022


SMX Next: Expert-led search marketing training

Online November 15-16, 2022 | Free Registration


easySales – Integrator Marketplace https://easy-sales.com/ecommerce-talks


Conference, Expo & Cocktail Party

The Elisabeta Theater

October 31, 2022

400 participants


The worst emojis to use in 2022: Passive-aggressive thumbs-up only used by old people | Daily Mail Online https://www.dailymail.co.uk/femail/real-life/article-11301843/The-worst-emojis-use-2022-Passive-aggressive-thumbs-used-old-people.html


Gen Z sees the thumbs up emoji as rude or passive aggressive, they say


How to Conduct Creative Testing in Marketing — Reforge https://www.reforge.com/blog/creative-testing-ads-with-memes


But you can avoid this fate by breaking creative ideas down to their component parts, or “memes,” and systematically remixing creative elements to drive growth.


Alexandra Badea – Portret de Maverick | Blogul Mavericks https://mavericks.ro/blog/povesti-cu-suflet-despre-oamenii-din-mavericks-alexandra-badea/


Alexa vine cu experiență în digital marketing, a testat ce-i place și a descoperit că universul de performance media i se potrivește cel mai bine.


Data Studio devine Looker Studio https://webanalyst.ro/2022/looker-studio/


Google Data Studio este unul dintre tool-urile cărora le-am dedicat cele mai multe articole. Este un instrument lansat recent de Google, din 2017 fiind disponibil în varianta beta utilizatorilor din toată lumea.


Critical SEO Reporting Mistakes You Must Avoid https://iloveseo.com/seo/critical-seo-reporting-mistakes-you-must-avoid/


When was the last time that you reported on something significant that changed in your Google rankings and traffic? How often do you do your reporting? Is it once a month? Once a quarter? Or once a week?


Zilele Biz 2022, Festivalul de business al României | Facebook https://www.facebook.com/events/398768448983322/


Entrepreneurship. Innovation. Management. Media & Marketing. CSR.


VIDEO Ce caută românii pe Google în vremuri tulburi: ”prețuri la energie”, în creștere cu 1000% https://www.startupcafe.ro/cautari-google-romania-2022.htm


În vremuri dificile, românii folosesc tot mai mult motoarele de căutare pentru informații credibile despre problemele care îi preocupă.


Invitație la webinar: Cum să vinzi de Black Friday prin Email Marketing  https://www.facebook.com/groups/fadsromania


Te invit cu drag să participi gratuit joi, 20.10.2022, la ora 12, live pe grupul de Facebook & TikTok Ads România.


Most Consumers Will Share Email Address For Coupons: Study 10/10/2022 https://www.mediapost.com/publications/article/378575/most-consumers-will-share-email-address-for-coupon.html


Brands seeking to build their email lists have one effective tool: Coupon discounts, according to Capterra’s 2022 Coupon Preferences Survey.


Taylor Lagace on Twitter: „My agency works with 10,000+ influencers per month while paying $0 for posts. And every single influencer who works with us produces high-quality content. This strategy saves our clients a minimum of $300,000 per year. Here’s how:” / Twitter https://twitter.com/taylorlagace/status/1581003819072499712


Job la înălțime: Middle PPC Specialist – Canopy https://canopy.ro/blog/uncategorized/job-la-inaltime-middle-ppc-specialist/


Dacă vrei să faci parte dintr-o echipă care te va aprecia și unde ai ocazia să te afirmi pe plan profesional, avem un job de Middle PPC Specialist pentru tine.


Top Insights from the News & Editorial SEO Summit, 2022 | Onely https://www.onely.com/blog/top-insights-from-the-news-editorial-seo-summit-2022/


Are you an SEO, content writer, or marketer hungry for News SEO knowledge based on the insights of experienced professionals?


Designspiration – Design Inspiration | Inspirational Art, Photography & Typography Images https://www.designspiration.com/


Save & explore ideas that inspire your creativity.


retailArena 2022 https://ic.events/landing/bGFPWA==/retailarena.html


01 –        02 November 2022


Key speeches, market studies, exciting discussion panels & advanced workshops are all part of the retailArena experience.


When life gives you lemons, write better error messages | by Jenni Nadler | Sep, 2022 | Wix UX https://wix-ux.com/when-life-gives-you-lemons-write-better-error-messages-46c5223e1a2f


When it comes to error handling, it truly is a team sport


How to Calculate the Impact (ROI) of Testing — Reforge https://www.reforge.com/blog/roi-of-testing


Here’s a secret: Marketers aren’t getting the big returns they expect from testing, because they don’t make big enough bets.


Digital Workers Find Higher Pay, Job Satisfaction, Security https://news.gallup.com/poll/402920/digital-workers-find-higher-pay-job-satisfaction-security.aspx?ref=refind


According to a study of more than 30,000 workers and 3,000 hiring managers across 19 countries, employees earn more, are more satisfied with their employment situation and report greater job security the more digital skills they have.


Metaversul rămâne nepopular. Twitter-ul lui Musk ar vrea să fie „aplicația pentru orice” – Mindcraft Stories https://mindcraftstories.ro/tehnologie/metaversul-ramane-nepopular-twitter-ul-lui-musk-ar-vrea-sa-fie-aplicatia-pentru-orice/


Plus: Google și TikTok devin mai prezente în România, DALL-E e acum la liber, apar noi tablete și telefoane de la Apple, Google, Microsoft, Oppo, Nokia sau Xiaomi, iar Netflix chiar nu vrea să-ți mai împarți contul


Should You Target Zero-Volume Keywords? It Depends https://ahrefs.com/blog/zero-volume-keywords/


If your keyword tool says nobody’s searching for a keyword, should you bother targeting it?


Conversion @Webstock 2022 | Conversion Blog https://blog.conversion.ro/conversion-webstock-2022/


În încheiere, am aflat că evoluția în entertainment ne arată că ceea ce e popular nu mai e uniform, ci fragmentat, iar fiecare categorie de content își va găsi mereu publicul țintă.


Piața de comerț online din România va înregistra o creștere de 10% fața de anul trecut – Blog-ul GPeC https://www.gpec.ro/blog/piata-de-comert-online-din-romania-va-inregistra-o-crestere-de-10-fata-de-anul-trecut


În luna septembrie 2022, iSense Solutions a desfășurat eComm Pulse, un studiu cantitativ în exclusivitate pentru GPeC.


How to Audit Social Media Marketing: A 9-Step Checklist : Social Media Examiner https://www.socialmediaexaminer.com/how-to-audit-social-media-marketing-a-9-step-checklist/


Need to develop a new social media marketing strategy? Wondering how to audit your current social actions to see what’s working and what isn’t?


20 Years of Top Trending Google Searches https://www.visualcapitalist.com/20-years-of-top-trending-google-searches/


For decades, Google search has been a go-to source for many when looking up directions, keeping up with the news, or seeking information on new and unfamiliar topics.


Marketing Metrics That Matter: 28 Ways to Measure Online Performance https://blog.red-website-design.co.uk/2022/10/18/marketing-metrics-that-matter/


Are you looking for ways to measure your online marketing performance? Want to learn the metrics you should track in each of your online campaigns?


Statistici Digital Marketing 2022 – Blog-ul GPeC https://www.gpec.ro/blog/statistici-digital-marketing-2022


Cunoașteți adevăratele motive pentru care implementați o strategie de marketing față de alta? Strategia aleasă este cea mai potrivită în contextul actual?


Why This 1933 London Tube Map Is Still Considered Design Genius | HowStuffWorks https://science.howstuffworks.com/engineering/civil/london-tube-map.htm


Unless you’re a cartography buff, you probably haven’t heard of Henry Charles „Harry” Beck. But you’ve probably seen his influence in maps of transit systems where you live.


53 Beautiful Streets Around the World | Architectural Digest https://www.architecturaldigest.com/gallery/most-beautiful-streets-in-the-world


From San Francisco to Buenos Aires, these spectacular roads are worth traveling to see


Homepage history: Apple.com https://webflow.com/blog/apple-homepage-history?ref=uxdesignweekly


Let’s look at over 25 years of Apple.com homepages and see how it has influenced a generation of designers and marketers.


Google October 2022 Spam Update Rolling Out https://www.seroundtable.com/google-october-2022-spam-update-rolling-out-34276.html?_hsmi=230684341


It has been 11 months since the last time Google released a spam update and now Google announced the October 2022 spam update. Google said this update will take several days to complete and is a global update.


Noloco – Instantly create apps powered by your business data https://noloco.io/


Instantly create customer portals, partner apps & internal tools from your Airtable or Google Sheets


Black Friday 2022 la eMAG: în ce zi și la ce oră începe ediția din acest an https://www.wall-street.ro/articol/eCommerce/290816/black-friday-2022-la-emag-in-ce-zi-si-la-ce-ora-incepe-editia-din-acest-an.html


Black Friday 2022 la eMAG începe pe 11 noiembrie anul acesta, retailerul online păstrându-și formatul clasic de desfășurare a evenimentului pe parcursul unei singure zile, așa cum ne-a obișnuit în mai bine de un deceniu de organizare a Black Friday.


Some brains work differently – 9GAG https://9gag.com/gag/aqe2veR


Battle with Bots Prompts Mass Purge of Amazon, Apple Employee Accounts on LinkedIn – Krebs on Security https://krebsonsecurity.com/2022/10/battle-with-bots-prompts-mass-purge-of-amazon-apple-employee-accounts-on-linkedin/


As stated above, the number of LinkedIn profiles that claimed to work at Apple fell by approximately 50 percent on Oct. 10, according to Pinho’s analysis.


BLACK FRIDAY & GOOGLE ADS – O poveste de dragoste PPC 2022! 3 Trenduri + 23 Tips & Tricks și ce urmează… – DWF https://dwf.ro/blog/black-friday-google-ads-o-poveste-de-dragoste-ppc-2022-3-trenduri-23-tips-tricks-si-ce-urmeaza/


Black Friday România anul acesta va avea loc în data de 11 Noiembrie și a fi pregătit nu mai este de mult timp doar recomandat, ci necesar (cel puțin dacă vreți să obțineți ceva din asta).


Zelist Blog » Blog Archive » Care sunt cele mai puternice rețele sociale în 2022 https://www.zelist.ro/blog/care-sunt-cele-mai-puternice-retele-sociale-in-2022/


Despre toate acestea s-a vorbit anul acesta la Webstock 2022, cea mai mare conferință de social media din România, iar 8 dintre specialiștii invitați pe scen a evenimentului împărtășesc tendințele în social media la final de an.


How I Started Speaking at SEO Conferences (True Story) https://resignal.com/blog/how-i-started-speaking-at-seo-conferences/


How Did This Exciting Journey Start?


Impact Hub – Digital Specialist – Vrei să construiești propriul teren de joacă în mediul digital? Noi îți punem la dispoziție instrumentele, tu vii cu know how și dorința de a construi experiența digitală pentru utilizatorii care interacționează cu Impact Hub, fie că sunt antreprenori, mentori, profesioniști și team leaderi. https://www.impacthub.ro/wp-content/uploads/2022/09/JD-Digital-Specialist_Marcom.pdf


Off-Page SEO: Is It Right for You? – Siege Media https://www.siegemedia.com/strategy/off-page-seo


Yes, we have, and we will continue to do so in the right circumstances.


Passkeys—Microsoft, Apple, and Google’s password killer—are finally here | Ars Technica https://arstechnica.com/information-technology/2022/10/passkeys-microsoft-apple-and-googles-password-killer-are-finally-here/


It only took 50 years, but there’s finally a replacement that’s safer and easier to use.


14 Insights to Create Christmas Interactive Posts in 2021 — Planable https://planable.io/blog/christmas-interactive-posts/


The countdown until the merriest season of the year has started. All I want for Christmas is You is slowly making its way to the top of my playlist.


Cum îți folosești PC-ul cu Windows ca monitor wireless https://www.digitalcitizen.ro/foloseste-pc-windows-monitor-wireless/


Windows 11 și Windows 10 sunt două sisteme de operare care includ o caracteristică specială numită „Monitor wireless”.


Studiu eCommerce easySales despre creșterea înregistrată https://easy-sales.com/blog/ro/studiu-ecommerce-easysales-despre-cresterea-inregistrata/


Noile obiceiuri de consum ale românilor, dar și inflația, cresc cheltuiala medie de la 170 lei în T3 2021 la 215 lei în T3 2022;


ePlan. Cum a evoluat eCommerce-ul în ultimii ani. Dragoș Smeu, fondator Mavericks: 2022 a fost anul magazinelor offline – Stirileprotv.ro https://stirileprotv.ro/stiri/eplan/eplan-cum-a-evoluat-ecommerce-ul-in-ultimii-ani-dragos-smeu-fondator-mavericks-2022-a-fost-anul-magazinelor-offline.html


Dragoș Smeu, fondatorul Mavericks, are peste 10 ani de experiență în performance media și marketing online, este trainer certificat Google și profesor la Facultatea de Comunicare și Relații Publice din cadrul SNSPA.


ePlan. Cum s-au reflectat schimbările Google asupra pieței din România și cum s-au adaptat afacerile – Stirileprotv.ro https://stirileprotv.ro/stiri/eplan/eplan-cum-s-au-reflectat-schimbarile-google-asupra-pietei-din-romania-si-cum-s-au-adaptat-afacerile.html


În ultimii ani, Google s-a schimbat tot mai des și mai profund, afectând astfel modul în care afacerile își capătă sau își mențin vizibilitatea online.


BLACK FRIDAY & GOOGLE ADS – O poveste de dragoste PPC 2022! 3 Trenduri + 23 Tips & Tricks și ce urmează… – DWF https://dwf.ro/blog/black-friday-google-ads-o-poveste-de-dragoste-ppc-2022-3-trenduri-23-tips-tricks-si-ce-urmeaza/


3 TRENDURI DE BLACK FRIDAY ȘI SĂRBĂTORI ÎN 2022 – Totul va fi despre anticipare!


Agency, Transparency, And Control: Unsolved Problems With Server-side Tagging | Simo Ahava’s blog https://www.simoahava.com/analytics/agency-transparency-control-unsolved-problems-server-side-tagging/


I have been a strong supporter of server-side tagging, in particular Google’s server-side tag management solution.


6 sfaturi pentru autoritățile care pun camere video în spațiul public https://panorama.ro/camere-supraveghere-spatiu-public-sfaturi-juridice/


Am făcut o poză în public și am urcat-o pe internet. Ce s-ar putea întâmpla?


HubSpot on Instagram: “Any of this surprise you? 🧐 We teamed up with @Mention_app to pull data from over 110 million Instagram posts across 1 million users in…” https://www.instagram.com/p/CkBVMzZuOu7/


SMX® Next | Search Marketing Training | Online November 15-16, 2022 https://marketinglandevents.com/smx/next/


SMX Next: Expert-led search marketing training

Online November 15-16, 2022 | Free Registration


Tot ce trebuie să iei în calcul atunci când pregătești strategia de promovare pe Facebook Ads – DWF https://dwf.ro/blog/tot-ce-trebuie-sa-iei-in-calcul-atunci-cand-pregatesti-strategia-de-promovare-pe-facebook-ads/


Tic-tac, tic-tac, Black Friday este chiar după colț, iar dacă până acum nu ți-ai pregătit strategia de promovare online, atunci ar fi cazul să începi chiar din acest moment. Vorbim despre cel mai important eveniment de vânzări din an, în care poți într-o singură lună să-ți depășești rezultatele de pe ultimele 2-3 luni cumulate.


That new watch really makes you less likeable https://klementoninvesting.substack.com/p/that-new-watch-really-makes-you-less


I am at that age where I am supposed to get a midlife crisis and buy myself an expensive sportscar. As the old joke goes: Nobody knows what middle-aged men are good for, but Ferrari dealers say we should let them live.


Study: 25.6% of Google searches are zero-click https://searchengineland.com/zero-click-study-semrush-389067


Is Google stealing all those zero-click searches for themselves? No. In fact, many are a result of query refinement from searchers.


SEM Or Paid Social: Why Use Both? https://www.searchenginejournal.com/sem-or-paid-social-why-use-both/468133/


Finding it tricky to choose SEM vs. Paid Social? Learn which one to use depending on vertical, seasonality, and end intent.


YouTube Announces a Range of Design Changes and UI Updates, Including Pinch-to-Zoom | Social Media Today https://www.socialmediatoday.com/news/YouTube-Announces-Design-and-UI-Updates-Pinch-to-Zoom/634824/


YouTube has announced a range of visual tweaks and UI updates, which it says are intended to make the app feel ‘cleaner, more lively’, and easier to use for different purpose.


Dacă aveți nevoie de un template de răspuns în cazul în care un vânzător de pe eMag marketplace vă refuză returul (template) – razvanbb https://razvanbb.ro/daca-aveti-nevoie-de-un-template-de-raspuns-in-cazul-in-care-un-vanzator-de-pe-emag-marketplace-va-refuza-returul-template/


O colegă a trecut prin așa ceva de curând. I-a fost refuzat returul, pe persoană fizică, a unui produs defect fără niciun motiv. Pur și simplu au trimis coletul înapoi.


Zuck has gone wild west – 9GAG https://9gag.com/gag/aXn948P


49 Countries With Digital Nomad Visas – The Ultimate List https://nomadgirl.co/countries-with-digital-nomad-visas/


A digital nomad visa or in some cases a temporary residency permit allows a visitor a right to stay in a country and work remotely via a computer/laptop to a foreign-based employer or business.


QR Code Menus Are the Restaurant Industry’s Worst Idea – The Atlantic https://www.theatlantic.com/ideas/archive/2022/10/qr-code-menus-restaurants-pandemic/671888/


Technology at the table is bad for human connection.


21 SEO Content Writing Tools to Improve Your Workflow – Zenith Copy https://www.zenithcopy.com/seo-content-writing-tools/?_hsmi=231641038


Writing without data is like driving with a blindfold over your eyes. You’re using guesswork to choose topics and write content but it doesn’t hit the mark or achieve ROI, because it’s not based on data.


Digital Marketing» Masterclass Cristian China Birta » https://www.life-university.ro/curs-digital-marketing/


Curs Digital Marketing – explicații despre fiecare componentă de Marketing Online


What You Need to Know About Vertical Social Networks https://buffer.com/resources/vertical-social-networks/


Vertical networks are social platforms solely dedicated to niche interests.


YouTube redesign gives long-form videos, Shorts and Live videos their own tabs on channel pages | TechCrunch https://techcrunch.com/2022/10/27/youtube-redesign-gives-long-form-videos-shorts-and-live-videos-their-own-tabs-on-channel-pages/


The company today announced a redesign that now splits video content into three different tabs on all channel pages — one for YouTube’s traditional long-form content, another for YouTube Shorts only and a third for Live videos, including past, current and upcoming livestreams.


Google Site Name At Domain Level While Favicons At Domain and Subdomain Levels https://www.seroundtable.com/google-site-name-favicons-domains-34296.html


Google has clarified its help documentation for the new site name markup and old favicon requirements about if they can be specified on the domain versus sub-domain versus sub-directory levels.


Chrome’s new sidebar lets you blast through search results – The Verge https://www.theverge.com/2022/10/31/23433029/chrome-search-sidebar-results-shopping-track-prices


Google Chrome has a new sidebar that should make it faster and easier to check out a bunch of search results in a row without having to bounce back and forth between the search page and whatever websites it links to.


Job junior PPC la agentia Plum Media – Plum Media https://www.plummedia.ro/blog/job-specialist-ppc-la-agentia-plum-media/


Job disponibil imediat actualizat 31.10.2022


Angajare specialist SEO – expert in campanii SEO – Plum Media https://www.plummedia.ro/blog/angajare-specialist-seo/


Job disponibil imediat actualizat 31.10.2022


Cum arată noul sediu Google de la Piața Unirii – nwradu blog https://www.nwradu.ro/2022/11/cum-arata-noul-sediu-google-de-la-piata-unirii/


Google și-a mutat HQ-ul într-o clădire din zona Unirii, se cheamă chiar Unirii View clădirea, un pic mai sus de vechea hală Unirii. Au o priveliște bună de acolo asupra întregului oraș.


What’s new – Google Chrome https://www.google.com/intl/en_US/chrome/whats-new/m108/


Chrome is always getting faster and easier to use. New to try: price tracking and search in side panel


Ce metode de a face bani au la dispoziție creatorii de conținut – nwradu blog https://www.nwradu.ro/2022/11/metode-face-bani-pentru-creatorii-continut/


Sunt trei modele de business. Trei moduri de a face bănetul mare, ca să zic așa. Doar trei? Da. Simplu.


De ce cred ca Facebook va esua in incercarea de a construi Metaverse-ul – Orlando Nicoară https://www.orlando.ro/2022/10/31/de-ce-cred-ca-facecook-va-esua-incercarea-de-construi-metaverse-ul/


Desi inteleg motivul pentru care Mark Zuckerberg incearca sa-si construiasca „lumea lui/platforma lui”, unde sa nu depinda de Apple, Android sau Windows, cred ca incercarea va fi un esec.


Budget Lock – principalul dușman al marketingului de performanță – 2Performant Blog https://ro.2performant.com/blog/budget-lock-principalul-dusman-al-marketingului-de-performanta/


Campionii nu devin campioni din întâmplare. 9 din Top 10 Advertiseri din Business League au spus NU la Budget lock în 2022.


Hai la SocialPedia 43 despre The Power of Instagram – Sabina Cornovac Online https://www.sabinacornovac.ro/hai-la-socialpedia-43-despre-the-power-of-instagram/


✅ Ediția 43 a SocialPedia are loc pe 15 noiembrie 2022, de la ora 18:30, offline, despre The Power of Instagram și este powered by Lidl România și sponsored by Samsung România.


Apple grows ecommerce 97% in two years as it shifts from bricks and mortar – Internet Retailing https://internetretailing.net/industry/apple-grows-ecommerce-97-in-two-years-as-it-shifts-from-bricks-and-mortar/


Apple’s ecommerce sales have increased by a whopping 97% in two years, making it the third largest online retailer in the US behind only Amazon and JD.com.


#34 Food for thought: resurse, știri și alte noutăți lunare https://marketingtakeover.substack.com/p/food-for-thought-nov


Ajungem în inbox-ul tău de două ori pe lună cu studii de caz reale despre startup-uri românești, workshopuri, resurse recomandate, știri și noutăți din lumea marketingului și a antreprenoriatului.


BUSINESS la MICROFON https://artadeanuvinde.andreidunuta.com/business-la-microfon


Singurul Campionat de Elevator Pitch din România.


GPeC Trainings – cursuri intensive de E-Commerce și Marketing Online https://www.gpec.ro/cursuri/gpec-trainings/


Ne bucurăm să vă anunțăm că am deschis înscrierile pentru GPeC Trainings 2022, pe 23 și 24 noiembrie – 2 zile de cursuri intensive de E-Commerce și Digital Marketing alături de unii dintre cei mai buni traineri din România. Totul exclusiv online, pe Zoom, ca să le puteți accesa de oriunde.


Cursurile GPeC Trainings sunt structurate pe 2 zile x 8 ore în fiecare zi, exclusiv online, în intervalul orar 09:30 – 17:30.


Google Workspace Individual account storage increased to 1TB: Details | Mint https://www.livemint.com/technology/tech-news/google-workspace-individual-account-storage-increased-to-1tb-details-11667272219539.html


Google has increased individual account storage to 1TB.


Pedestrians give panhandler more than twice as much money when he wears a suit versus jeans, experiment finds https://www.psypost.org/2022/11/pedestrians-give-panhandler-more-than-twice-as-much-money-when-he-wears-a-suit-versus-jeans-experiment-finds-64199


In a field experiment, pedestrians gave more than twice as much money to a panhandler when he wore clothes that signaled a higher social class versus a lower social class.


Ce este web3 și ce vrea de la noi – nwradu blog https://www.nwradu.ro/2022/11/ce-este-web3-ce-vrea/


Web3,  uneori numit Web3.0 deși zerourile după virgulă sunt inutile, este un termen care apare din când în când în discuții și exprimări mai inedite. Părerea mea este că-l vom vedea de fapt mai puțin în perioada următoare din motive ce devin clare mai jos. Suntem încă foarte bine înfipți în Web2.0.


SEO Content – Scrie, Vinde sau Publica Articole – RisCo https://www.risco.ro/seo-content


Doresc sa te informez ca platforma RisCo.ro are o sectiune Seo Content prin care iti poti face remarcata activitatea.


Tot ce trebuie să faci este sa iti listezi site-ul in platforma, iar acesta sa indeplineasca o singura conditie si anume, sa aiba o sectiune de articole si știri.


Search Engine Optimization Senior Specialist | Imobiliare.ro | LinkedIn https://www.linkedin.com/jobs/view/3334680210/


Imobiliare.ro – the leading real estate online platform in Romania – is hiring a highly talented SEO Professional to join our team. If you’re excited to be part of a winning team, we strongly encourage you to apply.


Curs online live de Strategii de marketing | Skillab https://skillab.ro/lecture/167-strategii-de-marketing




SEO Specialist (Remote) | WEBXLOO LLC | LinkedIn https://www.linkedin.com/jobs/view/3342318240/


Webxloo, LLC was founded in 2005 by a small group of innovators, who dared to take a step and make a change. Time has passed and our hard work paid off: now Webxloo is a team of 70+ professionals with big plans for the future.


Cum să-ți calculezi prețurile dacă oferi servicii – SMARTERS Grow https://smarters.ro/grow/calculare-preturi-servicii/


Dacă vinzi un produs fizic știi cât de cât de unde să o apuci cu calcularea prețului. Ai costul de achiziție/producție, mai adaugi alte cheltuieli și apoi un adaos comercial (cât vrei să câștigi tu) și boom, ai un preț final.


Alphabet third quarter results fall as giant struggles to compete with TikTok | Alphabet | The Guardian https://www.theguardian.com/technology/2022/oct/25/alphabet-google-third-quarter-revenue-report


YouTube growth slowed to a crawl due to tough competition from other video streaming apps amid broader economic downturn


Ahrefs’ Industry Survey – SEO Pricing https://docs.google.com/forms/d/e/1FAIpQLSdDpDuN874D8IXUkF4hRjNU-ap_XHeF7GOLBtDoV-5u49I9Yg/viewform?_hsmi=232592174


Do you offer SEO services? Have you ever wondered how your rate and pricing model compares to the rest of the industry? Take part in our survey. We’ll be publishing our industry findings on the Ahrefs blog.


Google Search On 22 recap: 10 changes announced today https://searchengineland.com/google-search-on-22-recap-388296


Here’s a recap of the biggest updates from Google Search On 2022 event, including Multisearch, Lens, autocomplete, search filters and more.


A UX teardown of the Google Ads platform 💸 https://builtformars.com/case-studies/google-ads?ref=refind


At this scale, you’d expect Google to have an ad experience so refined that it was comparable to modern art.


Înregistrarea conversiilor din marketing afiliat în Google Ads (unealtă gratuită) – Afiliatti.ro https://afiliatti.ro/inregistrarea-conversiilor-din-marketing-afiliat-in-google-ads-unealta-gratuita/


Acest tool permite conversia rapidă a fișierelor exportate din 4 rețele de afiliere (profitshare, 2performant, dognet, cj) într-un singur fișier deja formatat pentru a putea fi încărcat în Google Ads.


How to Buy Things Online – Evan Prodromou’s Blog https://evanp.me/2022/11/05/how-to-buy-things-online/


I often buy things online. Here’s how I do it. I hope my technique is helpful to you!


Google to remove all VPN ad blockers that don’t comply – Press / Blog – Blokada Community https://community.blokada.org/t/google-to-remove-all-vpn-ad-blockers-that-don-t-comply/27586


Since we shared our previous article about “Google cracking down on VPN adblockers 545”, we’ve been closely following the situation of the Google Play Policy changes and the company has now entered into the next phase in their plan to remove VPN based ad blockers.


The Web Was Invented In France, Not Switzerland https://kottke.org/12/01/the-web-was-invented-in-france-not-switzerland


David Galbraith updated his post on where the web was invented (which includes an interview with Tim Berners-Lee) to include the juicy tidbit that the building in which TBL invented the web is in France, not Switzerland.


What Is Conversational AI: A 2023 Guide You’ll Actually Use https://blog.hootsuite.com/conversational-ai/


Learn how you can use conversational AI (virtual assistants or chatbots that can “talk” to people) in social commerce and customer service.


Cel mai talentat și căutat falsificator de documente din Europa i-a făcut lui Brad Pitt buletin românesc – HotNews.ro https://www.hotnews.ro/stiri-esential-25883947-cel-mai-talentat-cautat-falsificator-documente-din-europa-facut-lui-brad-pitt-buletin-romanesc.htm


Bărbatul le-a mărturisit anchetatorilor că face falsuri de 15 ani și că ar fi deprins această tehnică din tutoriale de pe YouTube.

photo by Alin Dobrin
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Sunt două tipuri de știri - de top (cele mai importante știri, care au fost publicate pe rețelele sociale) și "obișnuite" - cam tot ce citim noi pe tema SEO/PPC (și online marketing, în general).

Dacă doriți să citiți pe viitor astfel de știri, vă puteți abona la newsletter sau la feedul RSS.

Vedeți această resursă (Lucrul cu 100 de taburi pe Olivian.ro) pentru detalii despre cum să lucrați cu multe taburi în același timp.

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Notă Olivian Breda: Dacă doriți să citiți despre sursele mele de știri, inclusiv cele de SEO, vedeți articolul: Ce citesc în online? (newslettere + site-uri) - Blog de Olivian Breda.