Google’s March Deadline for Consent Mode & Ads Privacy
Google’s deadline for organizations using its services in the EU/EEA and UK for advertising is March 2024. Companies need to implement a Google-certified consent management platform, like Cookiebot CMP. If they don’t, they will still be able to serve ads, but without access to personalization functionality. […] Under the EU user consent policy, third parties that use Google’s platforms and …